[SaaS Club] Turning a CMS Prototype Into an 8-Figure SaaS Company

Hey Reader

I hope you're doing well.

Here's a quick round up of what's been going on at SaaS Club:

🎧 Podcast

Turning a CMS Prototype Into an 8-Figure SaaS Company

In 2017, Dominik and Alexander discovered the limitations of traditional CMS platforms while working for an agency in Austria.

They wanted to find a CMS that could be customized to fit their client's needs. But there didn't seem to be a good solution out there.

They developed a simple prototype of a headless CMS to use on client projects while they continued searching for a 'proper' solution. But their prototype grew in popularity, and so they started adding more features.

Eventually, the duo quit their jobs and started their own company.

But it wasn't all smooth sailing.

They wasted a lot of time and energy by trying to pursue too many ideas at once instead of being focused on the problem that mattered the most.

And they lost a BIG customer (that was initially very interested in their product) once they revealed they were a tiny 2-person company.

Today, Storyblok is an 8-figure ARR business that serves thousands of customers and has raised $58 million in funding.

In this episode, you'll learn:

• How the founders acquired nearly all their customers from inbound marketing and only recently started doing any outbound.

• How they managed to get SEO working for them quickly and drive organic traffic, leads, and customers.

• We also talk about they accidentally discovered how to turn the live chat widget on their website into a growth channel.

• Why the decision to choose a domain name that looks like a typo is still costing them around half a million dollars every year!

I hope you enjoy the interview!

Listen to the full podcast episode

📗 Book of the Week

This week's book recommendations are from Dominik:

The Man Without Qualities by Robert Musil

The Culture Map: Breaking Through the Invisible Boundaries of Global Business by Erin Meyer

🌐 Around the Web

YouTube Channel

Here's a link to the full video episode.

😍 Let's Get Social

Want to get more social? Follow me on Twitter or LinkedIn.

Have a great week!

- Omer

Interested in sponsoring The SaaS Podcast? Learn more here.


P.S. whenever you're ready, here are 3 ways I can help you:

1. SaaS Club Plus: We're re-launching a brand new paid community for SaaS founders with an exciting new offering. Join the waitlist!

2. SaaS Club Launch: A 3-month coaching program that gives you the tools, knowledge, and support to get to your first $10K MRR faster.

3. SaaS Club Clarity:  Book a 1-hour consulting session with Omer to get unstuck and gain clarity about your SaaS business.