[SaaS Club] Lessons on Launching a New SaaS Product Category

Hey Reader

I hope you're doing well.

Here's a quick round up of what's been going on at SaaS Club:

🎧 Podcast

Lessons on Launching a New SaaS Product Category

Anshu Sharma is the co-founder and CEO of Skyflow, a privacy API for securing and managing sensitive customer data.

Before starting Skyflow, Anshu was a product manager at Salesforce and Oracle, where he saw firsthand the need for better data privacy solutions.

After a decade of watching the problem grow, Anshu finally decided to do something about it and launched Skyflow in early 2019.

But creating a new product category is very challenging because you first have to educate potential customers on why they need a different solution.

Anshu and his co-founder spent over a year building an MVP before they ever talked to any customers. In hindsight, it was the right approach.

In just a few years, they've grown Skyflow to a 7-figure ARR business with over 100 employees and raised $70 million.

In this episode, you'll learn:

• Why it took Anshu over 10 years to start Skyflow and what he did during that time that prepared him for the challenge.

• How the founders spent over a year building their MVP and why it was the right thing to do for their business.

• Why Anshu didn't rely solely on demos and slides and always did a counter-intuitive thing first before showing people the product.

• How Skyflow got its first 100 customers in large part by the ‘thought leadership' content that Anshu doubled-down on creating.

• And how a large customer canceling their contract turned out to be a growth opportunity for Skyflow.

I hope you enjoy it!

Listen to the full podcast episode

📗 Book of the Week

This week's book recommendation from Anshu is:

Good to Great: Why Some Companies Make the Leap and Others Don't by Jim Collins

🌐 Around the Web

YouTube Channel

Here's a link to the full video episode.

😍 Let's Get Social

Want to get more social? Follow me on Twitter or LinkedIn.

Have a great week!

- Omer

Interested in sponsoring The SaaS Podcast? Learn more here.


P.S. whenever you're ready, here are 3 ways I can help you:

1. SaaS Club Plus: We're re-launching a brand new paid community for SaaS founders with an exciting new offering. Join the waitlist!

2. SaaS Club Launch: A 12-week coaching program to help you launch your SaaS and/or get to $10K MRR faster. 

3. SaaS Club Clarity:  Book a 1-hour consulting session with Omer to get unstuck and gain clarity about your SaaS business.