Social media profiles are the band tees of the Internet

Hey folks👋🏽

It’s a newsletter redux! We’ve handed the keys to the newsletter Deep Dive section to Mathew Patterson at Help Scout. This newsletter already went out once, but thanks to an error on my part, a lot of you didn’t get it. So, we’re sharing it so you can get all of Mat’s vital wisdom.

Mat writes The Supportive Weekly, a newsletter for customer-centric people — and he’s brought his customer service spirit to us with a great Deep Dive.

 Hope you enjoy reading Mat’s column! 

💌 In today’s email:

• 🎸 Your choices in band t-shirts tell people about you — and your social media profiles work the same way. Mat shares advice for clearly communicating your personality through your profiles.
• 👀 We're curious – tell us whether you’d like more guest posters in the newsletter.
• 🤖 Use this AI Assistant prompt to turn your LinkedIn posts into tweets (and vice versa)
• 📱Mitra recommends a fun and easy TikTok trend to jump on
• 📣 The latest social news, features, and bonus reads
• And as always, all the latest and greatest content from the Buffer blog.

Have a great weekend, and we’ll see you next Friday!

Warmly, 

Tami & the Buffer team

P.S. Join the Buffer community in Discord!

☑️ The poll of the week

Last week, 82% of you said you use Buffer🎉. Thanks for letting us know, and look out for the archive!

We’re testing the new sections and would love your feedback on the experience here!

🏊‍♀️Deep dive: Iron Maiden and the customer experience

The best way to tell people what you were like before you had even talked used to be wearing the t-shirt of a band you (at least pretended) to like.

Today, social media profiles let people discover your interests and beliefs before you ever talk in person.

(You should still wear the band shirts, though — it’s probably the only way the band makes any money.)

Businesses can use social media to do exactly the same thing — show people what the company cares about, how it handles problems, and what it is like to deal with directly.

A customer experience journey can start way before a product is bought or a trial begins, and often, social channels are the first point of contact.

When people see the memes your company posts on Instagram or the curated list of people it follows, it tells them something about your brand, and it makes a promise about the sort of interaction they should expect if they become your customer.

Of course, if a customer finds the reality quite different, the customer journey can be quickly derailed. Your company’s social media presence doesn’t have to be hilarious or bitingly sarcastic. It just needs to be consistent with the values and approach of the rest of the company.

Social channels should probably be more conversational, less formal, and more personal than a support request or a sales call is likely to be. But they should still feel like dealing with the same company.

Take some time to review your company's social bios, posts, tone, and topics – what story is it telling people?

When you compare it with the rest of your customer experience, are your social channels a documentary, a loosely-based-on-a-true story, or a fantastical tale of alternate realities?

What band would your company camp out to buy tickets for?

Want to hear more from Mat? Sign up for The Supportive Weekly email newsletter and grab a free PDF of 40 short essays for anyone crafting customer experiences.

 🚀 Three entrepreneurs skyrocketing their growth with Buffer

We pride ourselves on being an excellent tool for entrepreneurs and business owners to grow on social media — and our users were more than happy to back us up.

• Jayak at redpigeonmedia: “Over the past 3 months, we've managed to grow one of our client's social media accounts by 400% from 6k to over 23k followers!”
• Press 1 for Nick on YouTube: “My following has grown 10% consistently since I started using Buffer”
• Jon Buckley: “Over the last 90 days, I've seen a 24.5% increase in accounts reached, a 53.2% increase in engagement, and a 9.3% increase in followers.”

Want to skyrocket your growth? Click the link below to get started with Buffer today!

👇🏽 The latest from the blog

• 15+ YouTube Shorts Ideas For Your Next Video: 18 YouTube Shorts ideas to help your content stand out and engage viewers in bite-sized bursts.

• Empowering Employees to Build Their Personal Brands on LinkedIn (+ Why You Should): How to kickstart a personal branding movement on LinkedIn within your own team or business — and why it's a win-win for both employee and business.

• How to Use YouTube Studio to Edit Videos and Grow Your Channel: Everything you need to know about YouTube Studio, including how to edit a video or Short and analyze its performance.

• 20+ LinkedIn Profile Tips (Guaranteed Ways to Stand Out): You need a super compelling profile to enhance your online visibility and gain trust. Here are some top tips for creating a great LinkedIn profile.

🤖 Repurpose your posts with this AI prompt

If you’re familiar with content repurposing, you know it’s one of the best ways to keep your content calendar filled and get your. However, some posts don’t need as much effort as others — that’s where this prompt comes in. 

The Prompt

Use this prompt in Buffer’s AI Assistant to turn your LinkedIn posts into tweets (and vice versa).

Rewrite the following social post for a more engaging style on the specified platform. Please consider the target audience and adhere to the platform's best practices.

• Original Post: [add the social media post]
• Target Platform: [LinkedIn/Twitter]
• Post Format: [Tweet, Twitter thread, LinkedIn post]
• Target Format: [Tweet, Twitter thread, LinkedIn post]
• Target Audience: [specify the audience, e.g., professionals, entrepreneurs, general public]

Note: Do not include hashtags or emojis in the final rewrite.

We’re testing this new section and would love your feedback on the experience here!

📱Social tip of the week from Mitra, Buffer’s Social Media Manager 

“Oh my goodness, I love this question!” 😍

This is a really fun and easy TikTok trend to jump on right now! Simply get a video of you lip-synching with the audio, and then add some text saying something like “When someone asks me…” and relate it to your business/niche. Have fun with it!

Here’s an example of how we used this audio for Buffer’s TikTok account!

📣 What's happening in social?

Thousands of business owners on Facebook have been targeted in a wave of cyber attacks; TikTok Shop is now available in the U.S.; YouTube is getting feisty with ad-blockers; LinkedIn has added a new Branded Content Library of all influencer campaigns; and Twitter downloads and use are still sinking pretty drastically.

Get these updates and more in our new Notion page!

Thanks for reading! 💟

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