• Hey millennials, Lip Smacker is opening the vault to celebrate its 50th anniversary.
• Make sure Instagram’s hidden setting isn’t degrading your photo quality.
• Heads up: Google will begin requiring landing pages for ads to feature business names and logos starting September 25.
• SproutSocial’s latest report tracks shifting consumer expectations on social media.

Monday: In Universal Analytics, interactions were tracked simply as “hits.” Now, in GA4, any engagement with your site or app is referred to as an “event.” Segmentify breaks down the four event types.

Tuesday: Bounce rate isn’t exactly wiped from GA4, but users must now customize reports or create exploration reports to view this metric. That said, there are a few alternative metrics to consider when measuring engagement. 

Wednesday: It’s easy to make some common errors when configuring your GA4 account. Make sure you take these 7 early actions.

Thursday: Last week, we launched The GA4 User Experience Survey to get a read on the room as we near the end of Q3. Here are some key takeaways from the data.

Tiffany asked, “Looking for recommendations on tools/platforms for digital business cards.”

Tracey asked, “What’s your preferred social scheduling platform that preferably functions well with LinkedIn?”

Gabby asked, “What are some content marketing courses that you feel were underrated hidden gems that helped you learn something new?”

Kim shared:

We’re teaming up with Steve Lamar (Really Good Data) to bring you “GA4 Like a Pro: Build Confidence in The New Age of Analytics” on Wednesday, September 20 at 1:00 p.m. EST.

We’ll talk fundamentals and FAQs to get you up to speed behind the dashboard.

Ingredients

• 2 ounces dry vermouth
• 1 ounce Benedictine
• 3 dashes absinthe
• Garnish: orange twist

Steps

1. Add the dry vermouth, Benedictine and absinthe into a mixing glass with ice and stir until well-chilled.
2. Strain into a chilled coupe.
3. Garnish with an orange twist.

Recipe by Liquor.com

Answer: OREO and Heinz are not working together, despite kicking around the idea of the MayOreo in 2021.

That’s right — Pokemon is invading the Van Gogh Museum, McDonald’s has a Tesla-inspired McFlurry, and arch nemeses Hasbro and Mattel struck a deal to co-brand a line of games and toys. The wonders of collaboration.