Word of advice: Stop relying on cold outreaching to save you

Before you start chasing me with pitchforks

Trying to prove me wrong

Take a minute to read why I think it's dead:

Now I know what you're going to say

"Bro, Hormozi released an entire course on cold outreach"
"How can YOU say we shouldn't rely on it!?"

Here's an undeniable truth:

Businesses would rather hire someone with a reputation online vs. some random person that cold outreaches them

That's why, right now, most of your cold outreach attempts will go ignored

Leaving you simping for a call cause you know there's cut throat competition 

And that's why I say:

Your leads should be lining up to work with YOU

Once you have a strong online presence, cold outreach will become 10X easier

Does it mean cold outreach is dead forever?

Absolutely not!

But the traditional ways you are clinging on to are dying

And you need to add new to add new acquisition sources on top of your cold outreach

You need to focus on creating an everlasting lead-gen system 

I call it the Acquisition ecosystem

- You diversify your lead sources

- Become an Authority, and

- Leverage that across other sources e.g. cold outreach 

Leaving all your eggs in one basket will only be a recipe for disaster

But you must be wondering...

How do I start!? 

Valid question - with so many options in the metaverse

Which route should you take?

If it were me, I'll start with 𝕏

Why? Because:

- 𝕏 is where real big personal brands (your leads) are

- Tiktok, IG, YT will take too long to dominate and

- Will cost you more to have an effective timeline

We on the same page? 

Great!

Now to help you start, 

Here's the exact content strategy you need to be following if you want to go from Unknown to an Authority on 𝕏  

1. If you have less than 1000 followers:

> Daily engagement to build friendships

> Video breakdowns with a long-form tweet

> Share massive resources via threads or long forms

> Story-based long-form posts or threads

> Mindmap strategy breakdowns

> Authority-based long-form posts or threads

2. If you have a presence but you want to become an Authority in your niche:

> Value tweets to your audience

> Daily engagement with accounts

> Authority-based long-form posts or threads

> Story-based long-form posts or threads

> Personalized lifestyle content

> Video series breakdowns - embed on 𝕏

> Promotional content

3. If you are an Authority and want to maintain that status

> Custom funnels

> Twitter spaces

> Value tweets to nurture your audience

> Daily engagement to talk to your audience base

> Personalized lifestyle content

> Business takes and hot takes

> Story-based content

> Exceptional long-form content and threads

> Video breakdowns of long-form

If I can be candid with you -

This is the exact strategy I follow

And my clients followed

To become an authority in their niche

Now they're not only the go-to guy in their space

They are literally putting new leads on a waitlist because there are too many clients for them to handle

But here's the thing - you don't have to go through this journey alone

On 22nd Sept, I am going live with The Presence Pillars Course

- 7 modules

- 52 lessons

- Access to private community

- New strategies to adapt to the meta shift

In short, a complete guide to take you from unknown to a recognized Authority

I already have 1567 have signed up for it

And I'm about to drop a MASSIVE discount for everyone who has signed up on the waiting list

So, Reader, if you're ready to

- become the go-to authority in your space

- have high quality clients lined up to work with you, which means...

- never having to send a single cold email ever again

Sign up for The Presence Pillars Newsletter ⤵️