Flavio - -7 days to SOLO LAB

Hi friend,

7 days from now (September 25) I will launch a course I've been preparing for a long time.

It's called SOLO LAB.

Think of it as the solopreneur's MBA—a comprehensive program designed to equip you with the skills and knowledge you need to build a thriving online business as a solopreneur.

PS: not interested? you can mute the course launch by clicking here and you'll still be signed up for my regular newsletter with free coding tutorials (big news coming soon).

This course is not strictly related to programming, but let me tell you: as a developer, you have a huge advantage if you want to go solo. So, this might be very interesting to you.

The bar has never been so low, the ecosystem has never been so welcoming, but but but... it's still scary.

Let me first tell you why I'm doing this. 

I've been living the solopreneur's life since 2008. I was still in school studying computer engineering when I decided I didn't want to work the traditional path and become an employee for a big company in the city.

Immediately declaring my #1 value would be freedom and "living life" over everything else. Kind of unconventional in 2008.

No, I don't want to work from Monday to Friday 9 to 5 for a stable paycheck.

No, I don't want to be subject to management pressure and stress to meet the deadline and aggressive targets to get promoted at the end of the quarter.

No, I don't care about office politics or dress codes, I hate commuting, and I hate offices full of noise.

I hate being told what to do and lacking autonomy, I want to decide what to do, and when. I hate working on boring stuff.

I want work-life balance. I want to wake up and decide what to work on based on my own opinion and drive.

I want to do work that's meaningful, that has an impact, and that helps people. Not just spending my life improving a faceless company's bottom line.

I want to have time when I want. I want to be able to go for a walk in the middle of the day. Wake up when I want, to be flexible, and have time for hobbies and important stuff that's not work.

And yet be financially comfortable, knowing it's a path that leads to something, maybe even something much more profitable than a traditional career, if I'm lucky.

Most importantly, I wanted to work solo.

No boss, no employees.

Building a sustainable business that didn’t need to grow past me if I didn’t want to.

Yet providing a good living. Not something that would require me to be present 24/7.

There's a ton of doubt and fear for anyone who's considering going this route. 

Maybe you don't know anyone doing this. This is not surprising because it's not the "safe route" most people would gravitate towards, it's still rare. And risk aversion is just part of human nature. 

Fear of being judged by those around you trying to talk you out of it.

Perhaps you just can't wrap your head around the fact you need to learn how to sell something, convince strangers to pay you, leave your comfort zone, and you have impostor syndrome, your inner resistance is telling you “…maybe one day, but let’s be real and stick to the day job”.

Well, my friend, I know it's not easy.

But nothing in life worth it is easy. That's one of the things I learned the hard way, in 40 years of life.

I'm in the business of helping people and I've been helping people who want to become software developers for years.

I felt the urge however to start helping people who want to "go solo", start an online business, and become independent internet creators, but they have no idea how.

So here's the thing I have prepared.

It's 3 different things:

1. a video course

2. a community

3. a challenge

The video course puts you on the right track. It gives you solid fundamentals about how to think like an indie Internet business, the marketing basics you need to know, and a lot more.

Here's the outline, to give you an idea:

• SESSION 0: INTRO
• SESSION 1: THE DEFAULT PATH
• SESSION 2: RESET
• SESSION 3: FRAMING THE GOAL
• SESSION 4: LIFESTYLE BUSINESS DESIGN
• SESSION 5: GETTING STARTED
• SESSION 6: PRINCIPLES
• SESSION 7: COMMANDMENTS
• SESSION 8: HOW TO SELL ON THE INTERNET
• SESSION 9: MARKETING CONCEPTS
• SESSION 10: PERSONAL BRANDING
• SESSION 11: PRICING
• SESSION 12: THE MODELS THAT WORK
• SESSION 13: LAUNCHING
• SESSION 14: MISTAKES TO AVOID
• SESSION 15: UNTOLD TRUTHS

In total, this will be a bit more than 1.5 hours of content. 

Not too short, not too long, but it's really a dense, value-filled masterclass on solopreneurship.

Basically, everything I learned in 15 years, is heavily summarized in actionable tips and irreplaceable knowledge.

Then the community. This is a big part of the course, 1/3 of the value. Maybe more. The goal is to make friends who want to do what you want. Peers. Like-minded people. In a private community that's free from the eyeballs and judgment of other people who have no place in what we're doing here.

Because going solo doesn’t mean going alone.

The community will be central to one thing in particular: the challenge.

The challenge will start the day the course opens, on September 25, and will last until October 31.

What's the challenge? It's anything you want it to be.

You pick a goal. Be it starting a blog, creating the beta version of your app, starting a YouTube channel, or whatever. The important thing is defining a goal, and having a strict timeline.

I will have my own goal, too. I'm working on a new website and the plan is to finish the first public version and launch it on October 31.

This is accountability in action. You promise to do something to our committed group of people, and you'll do it. And for whatever question or doubt you have, you'll always find someone in the community to discuss.

That's the plan.

Sounds fun?

If you're interested sign up for the waiting list on sololab.io, and I'll email you as soon as signups are open, on September 25.

7 days from now.

Email me back if you have any question about this.

Flavio

PS: you can mute the course launch by clicking here and you'll still be signed up for my regular newsletter with free coding tutorials (big news coming soon).

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