The S.W.I.P.E.S. Email

Swipe📁 • Wisdom🧠 • Interesting🧐 • Picture🖼 • Essay📄 • Sketch✍🏼

Edition: Friday, October 6th, 2023​
​A fun email for Friday. I hope you enjoy!​

🎤 Listen to this email here:

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Swipe:

This is like Maslow’s Hierarchy of Luxury Bags. It’s broken down by:
- The Supremes
- The Legacies
- The Classics
- The Contemporaries
- The Accessible

A cool marketing experiment for a brand would be to make images and “research” like this and put your brand at the top so people go “whooa who’s that” and Google you 😏

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Wisdom:

A few SWIPES emails ago I accidentally found a way to improve the email reply rate:

By misspelling "snacks" as "snakes"

I immediately got a flood of email replies from ya'll going:

"They had SNAKES in the green room!?!? 😂"

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Interesting:

This is a cool chart showing the 9 different types of humor. I’ve never seen them listed out like this, super cool!

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Picture:

This is Mochi and he’s my work buddy whilst writing this email :)

I am dogsitting Mochi for a week, and have about 400+ photos of him on my phone already 😂

Here he is working out:

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I took him to Whole Foods:

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Here he is playing with Sid:

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Here he is recording a podcast:

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Here he is getting Lion King'd 😂

I'll spare you 400+ more photos and end there :)

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Essay:

Inside our members area we've been talking a lot about audiences and communities, and the difference in them.

My buddy Sam said recently:

I've even been making a private list of big communities around the web to emulate the best.

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Sketch:

The CEO of NetFlix Marc Randolph recently shared how they picked the name “NetFlix” from a list of names based on if the domain was available.

They actually didn’t like the name at first! He said:

“We didn’t really like the name Netflix. It sounds like we were doing X-rated films. But it was the best we could do.”

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I hope you enjoyed these Friday tid-bits!​
​Sincerely,
Neville Medhora

​Join Copywriting Course | 1-on-1 Work | Submit Copy For Review​

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