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Issue#103: Building $1K-$10K MRR Micro SaaS Products around Scheduling and Calendar related tools

Upen

Oct 6

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No fluffy content. If your goal is to build a $100m ARR business, this is not the right post. Here I am NOT going to talk about building the next Facebook or Twitter. If your goal is to make a $1K to $10K MRR, continue reading.

This post will cover one SaaS area and talk about multiple niches in this space. This post also explains how to do tech implementation, do market analysis, how the current players are doing, and ends with a cost analysis to understand the overall cost for 100 users.

Let’s see some of the players around Scheduling and Calendar related tools

⛳ ⛳ Current players

Savvycal: Scheduling tool that overlays calendars to find mutual availability. Launched in 2021, it crossed $20k MRR in a short period of time.
OneCal: Privacy focused calendar sync software.
Kyugo: Calendar reinvented. Kyugo guards users work-life balance. It automatically solves schedule for work, meetings, and free time. Got 1.4k downloads in 5 days.
Life of Discipline: Tracks habits with beautiful calendar heat maps, customizable statistics, and a built-in habit journal. Crossed $300 in monthly revenue.
Rise: Calendar that uses hundreds of signals to find the best times to meet, resolve conflicts and blocks off focus time. Received $6M in funding.
KalendMe: The scheduling platform for Startups and teams. Reached $1K in monthly revenue
Bookwhen: Online booking system that is simple and flexible enough to allow anyone to organise almost anything. Estimated annual revenue is currently $435k
HoneyMoney: Calendar-based way to track money.
Reclaim: AI scheduling automation app that finds the best time for meetings, tasks, habits, & breaks. Estimated annual revenue is $466.9k
Calendesk: All-in-one scheduling appointment software built for business. Crossed $9K MRR.
Planzer: Aask planning app that allows users to plan all their tasks from multiple tools directly in their calendar.
KalendarAI: KalendarAI sales agents generate revenue on autopilot by automagically reaching potential customers and booking meetings through chat sessions. Received $3.2M in funding.
Workup: Enables start-ups and digital companies to become more productive and profitable through smarter management of people, projects and time. Reached $1K per month in revenue.
Morgen: Merges calendars, to-dos, productivity apps and schedulers, so users manage all their time in one place.
Meetzy: Uses AI to qualify, route and book sales meetings with inbound leads, automatically. Crossed $300 per month in revenue.
deskbird: Simplifies desk, rooms and resources booking for hybrid workspace. Estimated annual revenue is currently $8.6M.
Money Calendar: Lets users plan and manage personal finances with a simple Calendar.
Retime: Streamlined scheduling, agendas, and meeting notes in one place.
Zcal: Scheduling platform with personalization, instant polling and more.
Mayday: AI assistant + calendar that helps you organize, schedule, and protect your day. Estimated annual revenue is $1.7M.
everyday.app: Habit forming app to achieve goals. Reached $9.7K per month in revenue.
Track: Automates qualification, routing, scheduling and follow-ups for your inbound leads
Cron: Next-generation calendar for professionals and teams. Reached $490K in revenue in 2023
Meetme: a simplified scheduling platform that allows professionals to easily manage their appointments. Reached $650 in monthly revenue.
Routine: Advanced calendar for productive people. Received $500K in funding.
Appointment Reminder: Sends out customizable phone,text message and email reminders to clients. Crossed $4K per month in revenue.
Doodle: Quickly schedule anything — from meetings to the next great collaboration. Reached $9 million in annual revenue.
BeforeSunset: an AI daily planner tool for busy professionals that plans the day based on the user’s schedule and to-do list. Received $425K in funding.
SyncThemCalendars: Service to set up synchronization between calendars. Reached $1.4K in monthly revenue.
Motion: Automation and AI for intelligently planning a day, scheduling meetings, and building the perfect to-do list. Motion revenue grew to $392k in 2023.
DaySchedule: Appointment scheduling software to improve team efficiency, reduce no-shows, and centralize all calendar meetings and calls. Reached $2.7K per month in revenue.
BookWhen: The online booking system to keeps things simple especially for businesses. Trusted by 1000s of businesses across the world.

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🙅‍♀️🙅 Pessimists

Negative Nancy says - “Leveraging AI into scheduling/calendar SaaS may not help much”

Me - KalendarAI received $3.2M in funding by leveraging AI into scheduling for businesses. BeforeSunset received $425K in funding. Reclaim estimated annual revenue is $466.9K. All these SaaS products leverage AI into scheduling/calendar SaaS.

Negative Nancy says - “It’s tough to improve acceptance rates/booking rates with scheduling software. It’s better to use other additional tools for the outreach.”

Me - Some products are incorporating a 'personalization' feature into their calendar scheduling process as a core feature. For instance, a new entrant in this field called ZCal offers video-based personalization, aiming to enhance booking and scheduling acceptance rates.

🤿🤿 Deep-dive &&💡💡Some niches

Micro SaaS for AI-powered Smart Scheduling:

Micro SaaS for AI-powered Smart Scheduling is like having a personal assistant for managing your time. Imagine a tool that uses AI to schedule your meetings, appointments, and tasks efficiently. It considers your preferences and optimizes your calendar for maximum productivity. It's a small but powerful solution that brings order to your day, helping you make the most of your time. Most of these products comes with included features like automated meeting notes, calendar syncing etc. These products allow users to set their preferred times for focused work, team meetings, email checking, or scheduling external meetings. Then, these SaaS solutions automatically organise various tasks to align with users' preferences and needs most effectively. Below are a few products in this space that are profitable/received funding and growing fast.

BeforeSunset: Received $425K in funding.
Reclaim: Estimated annual revenue is $466.9K
Motion: Motion revenue grew to $392K in 2023.
Rise: Received $6M in funding.
Mayday: Estimated annual revenue is $1.7M.

Calendar-Based Personal Finance App:

Calendar-Based Personal Finance SaaS products act as a financial planner and manager, simplifying money matters. These products utilizes a calendar format to help users plan their expenses, track bills, set budgets, and visualize their financial future by displaying income and expenses. These SaaS solutions ensure user finances are well-organized and accessible, making it easier to stay on top of the financial goals and avoid missing payments, ultimately leading to a smoother financial journey. There are some good products in this space primarily targeting the finance side of calendar view and planning. Money Calendar and HoneyMoney are good examples of products in this space. The keywords such as 'budget calendar' also receive a substantial search volume, numbering in the hundreds.

Meeting/Calendar/Time tracking for Field teams:

While there are several tools for IT professionals, project managers, product managers for organising calendars, there are not many tools for field teams who work outside the actual office. This includes industries like Cleaning, Construction, Attorneys, Agencies, Real Estate, etc. Create a Micro-SaaS tool for any of these niches that can help manage time and track the time of the field workers. For example, if there is a plumber who is assigned to fix something at a house, the plumber can just be able to see his schedules on phone and as soon as he/she starts working - just uses the app to start and stop tracking the time. This helps you to track updates in real time and organise the workforce with better utilization. See time-tracking apps designed for construction workers, landscapers, attorneys for inspiration.

Embed plugins/WordPress plugins to display Google Calendar/any other calendar:

Create a Micro-SaaS tool that provides a plugin to display the calendar on any page. This should let others view the available slots and also book directly from the page. The script/plugin should dynamically pull the slots from the connected calendars(Google Calendar or Microsoft Outlook Calendar) and display the calendar data. This can be provided as an embeddable javascript that can work on any kind of website or can be built as a WordPress plugin as well. WordPress plugins like this will bring readymade users and would be easy considering the popularity of the platform. Start with a WordPress plugin and extend the app to provide embeddable plugins for all kinds of sites. Create a See SimpleCalendar for inspiration.

AI-Powered lead qualification and auto-booking of sales meetings:

Sales teams often spend valuable time on lead qualification and scheduling, which is where AI-powered Sales Scheduling Agents come in handy. They efficiently spot promising leads and automate the sales meeting scheduling, cutting down on administrative tasks. This boosts the productivity of the sales team, giving them more time for closing deals. The quick responses and smooth booking process also enhance the customer experience, leading to better interactions and improved sales results. There are established products like KalendarAI (charges $150/agent) and new products like Meetzy, Track in this space. While KalendarAI received $3.2M in funding, Meetzy crossed $300 per month in revenue and getting started.

Modern Appointment/Meeting Scheduling SaaS (Personalization and other advanced features):

Unlike most meeting scheduling software that requires schedulers to toggle between calendars, modern SaaS solutions allow schedulers to overlay their calendars, simplifying and enhancing the scheduling process for a more intuitive experience. Also, the new age SaaS scheduling software lets users connect their Stripe account to collect payments from their scheduling links. While products like Calendly have been in this space for some time, the new SaaS products like Savvycal supports accepting payments and comes with more intuitive experience. Savvycal launched in 2021 has crossed $20K MRR in a short period of time. In this domain, some products are incorporating a 'personalization' feature into their calendar scheduling process. For instance, a new entrant in this field called ZCal offers video-based personalization, aiming to enhance booking and scheduling acceptance rates.