Hi Reader,

Happy Canadian Thanksgiving! Here's what I've been up to...

🎉 Our YouTube channel reached 200k subscribers. I'm hosting a celebration call this Friday to share our vision for the channel, lessons learned, and answer questions. Sign up here if you'd like to join.

😴 Started doing non-sleep deep rest (NSDR) sessions to get over post-lunch sleepiness and it's working. This was part of week two of the Nervous System Mastery course.

🇨🇿 Spent 10 days in Prague, working with the Forte Labs team, meeting local Second Brainers, and camping with my parents. Here are a few highlights:

The AI-Powered Guide to Crafting the Perfect Offer Name

(You can also read this on my blog if you prefer.)

So you’ve got an idea for a new offer…but what should you name it? Finding the right name can feel like a huge hurdle. (I've been there.)

Not having a name means that you can't easily talk and write about your offer. It doesn't seem completely "real" yet. Worst case, it prevents you from making meaningful progress.

So, what do you do? Wait for the Eureka moment when the perfect name suddenly reveals itself?

There's a better way…that also leverages the power of AI.

Here’s the five-step process I recently followed when we were looking for a name for our new course that will launch this Black Friday.

Step #1: Prepare the context

Before you can head over to ChatGPT and let it do its magic, you’ll need to write down the basic information about your offer to give the AI sufficient context.

Here’s what I recommend capturing at the minimum (with concrete examples from our new course).

What is your offer?

• a self-paced online course on the key concepts, tools, and strategies to build a strong foundation for personal productivity
• the course will cover email, task management, calendar, note-taking, read-later app, and the weekly review

Who is your ideal target audience?

• A student who for the first time is organizing their lives themselves away from their parents
• An entry-level employee who is starting their career and needs to adapt and keep up with a demanding workplace
• A parent, teacher, or educator who wishes to equip children with critical life skills as well as effectively manage their own lives
• An entrepreneur, freelancer, or small business owner who is juggling multiple roles and responsibilities with limited resources
• Anyone who regularly feels overwhelmed by their ever-growing to-do list and always short on time

Step #2: Brainstorm with AI

Now, let’s prompt ChatGPT (or another AI tool) to brainstorm names for your offer.

Here’s a prompt you can use:

This is what ChatGPT came up with for our course. Not a bad start.

To refine the suggestions further, add some constraints for ChatGPT. For example:

• number of words in the title
• must have certain words in it (I wanted to have the word “productivity” in the name.)
• should be an alliteration
• should be easy to abbreviate

After a few iterations, you’ll have a shortlist of names to consider. Here was ours:

• Peak Productivity Principles
• Productivity Unleashed
• Productivity Blueprint
• Productivity Pillars
• Productivity 101
• Productivity Playbook
• Productivity Pro
• Productivity Power-Up
• Productivity Powerhouse
• Productivity Essentials

Step #3: Google your shortlist

Next, I googled every name on our shortlist to check what exists. If you find that a similar product has already been established under the same name, you will want to cross that name off your list (especially if said name has been trademarked). That let me instantly remove four names from the list above.

You will probably find that blog posts, books, or other types of products exist with names you’ve selected. That isn’t a bad thing because you do want to pick words that people already look for online. It shows that there’s demand! If your Google search doesn’t return anything relevant, that’s a red flag.

Pro Tip: Check a domain registry such as namecheap or GoDaddy to find out if the domain name is available too. If you want to build a website for your offer, securing the matching domain name is key.

Step #4: Refine and get feedback

By now, you should have a few solid options and it’s time to test them with your audience. For example, you could launch a poll on Twitter/YouTube Community/WhatsApp and have people vote.

Also, consider asking people 1:1 what they think of certain names, watching their first reaction and facial expressions. Friends and fellow creators can help you workshop and refine your offer name further.

Step #5: Pick a winner and move on

Eventually, you have to make a decision! Keep in mind that the name ultimately matters less than you think. And it’s not impossible to change it later. What's important now is that you pick one and move forward.

We ultimately landed on the name Pillars of Productivity for our new course because of the following reasons:

• No existing course uses this name
• Contains the word "productivity" for SEO purposes
• Domain is available (already bought it)
• Easy to abbreviate as PoP
• Doesn't include the term "Second Brain," but alludes to it ("building" the "pillars")
• Signals that it's the "fundamentals" for beginners
• Timeless meaning, giving us the option to make it more specific/concrete in the subtitle

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Thanks for reading!

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