Morning Brew - ☕ That Prime of year

Prime Day and the holiday shopping season.
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October 18, 2023

Retail Brew

American Express Business

It’s Wednesday, and if you want to glam up your knowledge, join us virtually tomorrow for an exclusive chat with Sephora’s SVP and GM of loyalty, Emmy Brown Berlind, as we discuss the latest trends making customers blush with excitement. We will also explore how cutting-edge tech is transforming what’s possible in the retail marketing landscape. Register now.

In today’s edition:

—Katishi Maake, Shannon Young, Erin Cabrey

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The calm before the storm

shopping cart with Amazon logo Francis Scialabba

Amazon’s biannual Prime Day sales event is over, but it’s hardly over when it comes to expectations around shopping during the holiday season.

Like last year, shoppers are still pinched for dollars, and now resuming student loan payments are another factor retailers have to keep in mind. But Amazon’s second Prime Day sale simply greased the wheels for the holiday shopping season. Experts told Retail Brew that retailers across the board should, of course, anticipate more spending in the coming months but to also temper expectations given current economic conditions.

  • Last week marked the biggest October Prime Day for the company, as shoppers saved more than $1 billion and Prime members purchased more than 25 million items with same- or next-day delivery.
  • According to Amazon, apparel, beauty, home, and toys were the bestselling categories across the two-day shopping event.

“Prime Big Deal Days was a strong start to the holiday shopping season, offering Prime members an exclusive early opportunity to save and surpassing our expectations. This event outpaced last year’s holiday kick-off event, with more Prime members shopping this year,” Doug Herrington, CEO of Worldwide Amazon Stores, said in a statement.

The second Prime Day is very much an experiment for Amazon as the company hopes to drum up demand in the middle of summer during its first sale and then preempt the holiday shopping season with the second sale, Rob Garf, VP and GM of retail at Salesforce, told Retail Brew.

Keep reading here.—KM

     

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STORES

A ‘tail as old as time

CityMD in NYC Wirestock/Getty Images

​​Spirit Halloween executives aren’t the only ones scouting out shuttered department stores this fall: Health system leaders are also eyeing up empty retail and office spaces to expand outpatient offerings and reach new communities.

While it may seem weird for patients go under the knife at a location that once sold knives, Jim Crispino, the healthcare leader at design firm Gensler, told Healthcare Brew that the “medtail” phenomenon—a trend in which healthcare providers open shop in former retail spaces—makes sense both financially and operationally.

Read the whole story here on Healthcare Brew.—SY

     

COMMUNITY

Coworking with Brian Folmer

Brian Folmer headshot Brian Folmer

On Wednesdays, we wear pink spotlight Retail Brew’s readers. Want to be featured in an upcoming edition? Click here to introduce yourself.

Through FirstLook and Distrobox, Brian Folmer is helping connect brands with early-stage inventors and DSD distributors.

How would you describe your job to someone who doesn’t work in retail? My job is to get products from emerging consumer brands into the hands of the right people. At FirstLook, I send products from brands raising capital to early-stage investors so they can experience, learn about, and potentially invest in them. At Distrobox, I send products from brands to DSD distributors so they can experience, learn, and potentially distribute to stores for consumers to buy.

One thing we can’t guess about your job from your LinkedIn profile? I ​still handpack boxes​ out of my parents’ garage with ​help from my wife.​ She’s the best.

What’s your favorite project you’ve worked on? My favorite project has to be the CPG Industry Master Calendar I created. It’s a free, public Gmail calendar industry folks can subscribe to which has all the major conferences, pitch competitions, and key events unfolding in the space. It took a bit of work to launch, but luckily we now have over 1,500 subscribers and people submitting events which further improves its usefulness.

Keep reading here.—EC

     

TOGETHER WITH BOLD METRICS

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SWAPPING SKUS

Today’s top retail reads.

Get smart: Retailers and brands like Harrods, LVMH, and Hugo Boss are investing in smart fashion warehouses to streamline operations, but this automation could impact these companies’ workforces and the smaller brands and retailers hoping to compete with them. (Vogue Business)

Stock answer: Tracking inventory levels across retailers including Walmart, Target, and Kohl’s. (Supply Chain Dive)

In private: As soaring inflation continues to pressure consumer wallets, retailers like Casey’s General Stores and Wegmans are building out their private-label assortments. (the New York Times)

Before and after: Everyone loves a good transformation. Check out 11 lessons based on stories and insights from retail changemakers that embraced omnichannel. Download Mastering the Art of Omnichannel Transformation and get inspired.*

*A message from our sponsor.

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