They Got Acquired - Legal pitfalls to avoid when you sell

October 17, 2023
​Read on web​

When marketplace entrepreneurs Kévin Jourdan and Mayane Guez bought Duuce, a platform for buying and selling email newsletters, they looked for ways to increase the value of the business.

They ended up using an appropriate growth hack: a newsletter.

Through that move and others, the duo grew the company and then sold it to focus on their core – for double what they’d paid for the business just 16 months earlier.

This is the winding story of Duuce, and how its various owners have grown and sold the marketplace in quick pivoting.

​They bought newsletter marketplace Duuce, pivoted, and sold it 16 months later​

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Mistakes to avoid, from an M&A lawyer

What are the legal pitfalls to watch out for when you sell your business?

In this interview, M&A lawyer Andrew Ritter shares what he wishes founders knew about selling, including:

• Why you need a lawyer *before* you sign your LOI
• What you should expect in a non-compete
• How to think about reducing your risk post-sale
• And more

Andrew was my lawyer when I (Lexi) sold my last business, so we also talk through the challenges of that sale — and how he did something I'm still thankful for.

Watch the video, or if you'd prefer to take us along for a ride or a walk, there's also a podcast version:

Behind the Business (of TGA)

We got a note from a founder recently...
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Who said she read in this newsletter about the importance of increasing net profit before selling your business.
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That gave her the encouragement she needed to push a new offer live, one that will lead to an increase in net profit and therefore make her business worth more.
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When she goes to sell, she will sell for MORE because she thought AHEAD.
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That's why we do what we do 💙

It's so gratifying to see you put into practice some of the lessons we share, big and small.

If you've made a change, either in strategy or mindset, based on something you learned here, I hope you'll press reply and let us know.

See you next time,

Lexi Grant
Founder & CEO
​They Got Acquired​