How to Turn a Blog Post into a Press Release

If you’re an ace at writing blog copy, you can write an excellent press release. Both have many of the same elements: strong headlines, top-down format (most important stuff up front), etc. So, if you’re ready to put your news out there, here’s some basic steps to re-writing your blog post into a press release…

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Back in November of 2002 when I first hit ‘publish’ on my original (and short lived) Blogspot Blog I did so believing that this ‘blogging thing’, which I’d only just heard of, would be a bit of fun. I started for a number of reasons but in short it was curiosity and the hope of a new hobby and perhaps some new connections that drew me to it. At the time I was working three jobs.

Over time, through hard work and discipline, using the techniques I’m going to share with you in these courses, my blogs have grown from a hobby (some would say an obsession), to a part-time, then a full-time job, all the way through to a fully fledged business employing a team of people.