When you think about PepsiCo’s Frito-Lay division, you probably think about, well, Fritos and Lays, but there’s a whole portfolio within the CPG giant’s snacking subsidiary targeting consumers looking to crunch on something a little more healthy.

Eight brands—including PopCorners, SunChips, Stacy’s, and Off the Eaten Path—have been organized into Frito-Lay’s Better Choice Snacking portfolio, also referred to as Positive Choice internally, for the last four or five years, and it’s the job of the portfolio’s VP, Rhasheda Boyd, to continue to grow these brands’ reach. Boyd has spent over a decade at PepsiCo, overseeing marketing for Funyuns, as well as Frito-Lay’s variety packs before moving into Better Choice Snacking.

This portfolio has evolved a lot over the years since Boyd first joined the food and bev giant, when her first gig was working on the launch of nut brand TrueNorth (now owned by B&G Foods). That was the first time outside of SunChips and Lays Baked! that PepsiCo was creating a brand from scratch to target consumers moving away from overly salty snacks, she said. Now, the Better Choice portfolio has become a collection of snack brands worth more than $1.5 billion as PepsiCo has worked to establish a “spectrum of opportunity of snacking for consumers,” Boyd told Retail Brew, which includes improving its current portfolio and bolstering its better-for-you options to meet changing consumer needs.

Keep reading here.—EC

If customers describe your shopping experience as entertaining and convenient, you’re doin’ things right. And with TikTok Shop, you can do it right every time.

Powered by TikTok’s unique discovery engine, TikTok Shop lets you showcase and sell products directly on the app. Your products get front-and-center billing for new, qualified customers who are already discovering new merchandise on their For You feed.

When it comes to how you sell and interact with customers, TikTok Shop gives you plenty of options, like:

• shoppable videos (Customers can shop directly from their feeds.)
• LIVE shopping (Engage with your audience in real time.)
• shop page (Customers can browse or shop your full product catalog.)
• shop tab (Customers can search and discover your products + promos.)

Start creating fun, easy shopping experiences on TikTok Shop.

In recent years, Netflix has allowed fans to shop for merch from their favorite shows in small doses, but now the company is going all in on IRL shopping, dining, and entertainment.

Netflix is planning to open retail storefronts where customers can buy clothing, eat, and interact with immersive fan experiences.

“Netflix House” will debut with two US locations in 2025 before a global expansion.

Keep reading here.—KM

A new index measuring stress in the workplace found that general merchandise stores are right up there with nursing, warehousing, and waste management.

Using data sourced from the CDC’s National Health Interview Survey (NHIS), the index’s scoring methodology is based on 26 variables that typically impact stress levels, from satisfaction with health care to hours of sleep per night.

Keep reading here.—AV

Successful marketers not only anticipate disruption but also respond to it with an outlook of opportunity. To help navigate the uncertainty of H2 2023, download a complimentary copy of Insider Intelligence’s e-book, 3 Advertising and Marketing Trends Shaping 2023’s Second Half, which explores the impact of generative AI, connected TV, and retail media.