Marketing Examined - 🔍 7-Eleven's PR Masterclass

October 19, 2023 | Read Online

Sup. Sup. It’s Alex. I’m doing one thing this weekend. Taking a deep dive into 50+ Youtube channels. Learning why things go viral. What makes specific content sticky. How to grow. All that. But I need some help.

Can you email me back and share your favorite Youtube channels? The category/topic doesn’t matter. Share it all fam.

But today - another deep dive into the modern PR playbook put on by 7-Eleven.

How to 10x Your Lead Capture Rate and Get Anonymous Shoppers To Buy.

You’re not ready for Black Friday / Cyber Monday unless you’ve read this marketing guide.

Which will teach you how to capture and retarget anonymous shoppers.

And help you crush last year’s revenue.

How?

By learning and implementing these three strategies in the next 45 days:

Acquire and Retarget Anonymous Shoppers via Email and Meta

Increase Your Email List Size and Lead Generation Results (and Lower CPL)

Capture Traffic Ahead of Holiday Traffic, Press Coverage, or Other High Traffic Times

Plus, these 5 retargeting campaigns to get your anonymous shoppers to buy.

Download this guide to double your holiday revenue.

Double your holiday revenue

The modern PR playbook?

Find a cultural/trending moment. Identify where the conversation lives. And quickly execute to inject your brand/product into the conversation.

That’s what 7-Eleven did and drove tens of millions in earned media…

So, let’s get some context:

Now the most impressive part is how fast 7-Eleven executed.

Here’s the timeline:

So, within two weeks, 7-Eleven:

What was the key?

7-Eleven saw the opportunity. Went all in. Executed fast as sh*t. Made the partnership happen.

All while the window of relevance was still open.

So, How Do You Execute The Modern PR Playbook?

Don’t start the conversation. Join it.

Don’t wait to craft the perfect campaign. Speed and creativity trump perfection.

So, quick takeaways:

Every day that goes by, the window for relevancy closes a little
When the stars align, speed and creativity are everything
Write/craft the headline then write the story or create the content
The best ideas start with “What if we…”
The answer is almost always “you should”

The only negative part? I didn’t buy a chain in time. Damn.

Do you have all the SEO tools you need?

In my household, my fiancee is the designated handywoman.

When pictures need to be hung, chairs need to be fixed, and cribs need to be assembled, she’s my gal.

But if her toolbox was missing its hammer and nails, we’d be screwed.

Ahrefs released a new free tool to improve your website’s SEO performance, monitor backlinks, and see keywords that bring you traffic – Ahrefs Webmaster Tools.

This is the best SEO tool out there. You absolutely need it in your toolkit.

Ahrefs Webmaster Tools will give you a “holistic view” of how your site is performing in search, as well as provide actionable insights, tips, and strategies.

Sign up for free now.

Rabbit Hole Reads & Resources

This YouTuber breaks down the deceptive world of ghost kitchens (false marketing and fake restaurant brands)
Better than Back Sweat? Liquid Death continues pushing the boundaries of marketing
The last thing creators want to hear from your brand.
Why visual hierarchy is the key to well-designed products.

That’s all I got for you today. We got some heat coming next week.

Stay classy. Stay vibey.

Alex

Update your email preferences or unsubscribe here

2223 Waterloo City Lane
Austin, Texas 78741, United States of America

Powered by beehiiv

Marketing Examined - 🔍 7-Eleven's PR Masterclass

How to 10x Your Lead Capture Rate and Get Anonymous Shoppers To Buy.

So, How Do You Execute The Modern PR Playbook?

Do you have all the SEO tools you need?

Rabbit Hole Reads & Resources

Older messages

🔍 How Create Gummies Scaled To 7-Figs In One Year

🔍 see you there?

🔍 The short-form playbook you need

🔍 11 Principles To Create Effective Short Form Content

🔍 How to build a meaningful audience in 30 days

You Might Also Like

Marketing Weekly #178

7 Things That Separate The Best Founders From the Less Successful Ones

💀 Judgment Day Dropping Soon: The May 5 Google Update

Emerging managers pull their weight

The Profile: The founder who lost $36 billion in one week & the professor protesting Columbia’s students

Sunday Thinking

SELLING YOUR BUSINESS - THE ELEVENTH HOUR CONTRACT CHANGE

Brain Food: Action Reduces Fear

Recruiting Brainfood - Issue 395

Magical numbers about the returns policy