The Tilt - 5 Things To Improve Operations

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OCTOBER 20, 2023

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Welcome to The Tilt, a twice-weekly newsletter for content entrepreneurs.


5 things to do

Improve Your Operations and Boost the Business

Given that you are a team of one (or maybe two), you just go along doing without pausing to think about what you could do differently or better. But while running a content business will never be easy, you can make it easier by organizing and streamlining your operations.

Here are five things to help you do just that:

1. Don’t strive for perfection: Winston Churchill once said, “Perfection is the enemy of progress.” I consider it a thief of time and brain power. By focusing so much on one thing, you either never finish those other tasks or do them poorly.

Reflect on the time you commit to your business (use a time tracker like Toggl to help). What do you spend too much time doing? Where should you spend more time to grow the business?

That general understanding will set the stage for the next things to do.

Helpful Resources:

2. Document the why and what: I divide this to-do item into two parts: What is your overall content business strategy? What is your content plan?

You should document the overall content business strategy – the who, what, why, where, and when. It’s been proven that writing something down makes you more likely to achieve it. Plus, when you have more than one person working on the business, it lets you all operate from the same page.

Your strategy leads to your working editorial calendar, which will be updated regularly. By identifying your content categories and publication dates, your content calendar (a simple spreadsheet can help get the job done). Then, every month or quarter, you fill in the buckets with your content themes, specific titles, etc. That way, you don’t end up the day before you need to publish something trying to figure out what to create.

Helpful Resources:

3. Automate whatever you can: Take advantage of the automation features in the tools you use. Yes, it takes time to figure out what they are and how they work. But investing that time now will pay off in the not-too-distant future.

For example, if you send several emails to new subscribers in their first few weeks, use the automation feature in your email platform to do it for you. Or perhaps you can set up an automation sequence when a sponsor comes on board to get signatures on the contract and later send the invoices.

Social media automation also can work well. For example, you could spend a block of time working on the posts for the next two weeks and get them all scheduled then. Of course, if something major happens in your business, community, or the world, go back and check your language. (Earlier this week, I saw a newsletter lead-in that should have been changed, given the attacks in Israel.) Keeping the language – a rocket is headed for a mysterious metal world – was a poor choice (that’s why you need to go back and view what content you automate).

4. Get a generative AI assist: By adding artificial intelligence to your team, you can free up time from the mundane, get brainstorming help, and imagine more possibilities.

I recently wrote an article involving many websites and X handles. In the old days, I would have spent a lot of time on it – searching for the website, visiting the site, copying the URL, pasting it back in my content, then returning to the site to find its X handle and repeating the copy-and-paste process.

Instead, I went to ChatGPT, pasted the list of companies from my notes, and asked for their websites. In less than a second, I had the list. Then, I asked for the X handles and got all of them. Of course, you still need to verify the links are accurate – one of the Twitter handles was wrong. But even doing that, I saved at least 20 minutes.

Helpful Resource:

5. Readjust your thinking: This step may seem easy, but it may not be. Now that you’ve streamlined your operations, you must follow the outlined processes and procedures. Muscle memory means you’ll be tempted to revert back to what you always did. So go forth deliberately, exercising your new operations muscles. Your business will be so much better for it.

– Ann Gynn


5 things from the tilt


5 things to know

Money
  • Publishers rock: Condé Nast wants to leverage the prestige in the names of titles like Vogue and The New Yorker. Instead of a mass advertising push, they plan to prioritize working with fewer brands on long-term partnerships to let the brands connect to the cache of the publishing title. (Digiday)
    Tilt Take: This strategy can work well for content entrepreneurs, too. Show potential sponsors it’s about the long game, not a one-off ad.
  • Buy in: Fortnite game creators will get paid if their players spend V-bucks before or after visiting their games. (The Verge)
    Tilt Take: It’s another move by Epic Games to keep creators creating content for them and encouraging them to promote players spending more on the platform.
Audiences
  • Forget subscribers: Optimize your newsletter for readers, not subscribers. To do that, niche down your newsletter so it becomes a must-read for a specific person. (Josh Spector’s For The Interested)
    Tilt Take: Of course, we wholeheartedly agree. Josh also shares a little on how to do that in the article.
Tech and Tools
  • Buck trend: New X users in New Zealand and the Philippines will have to pay $1 a year to post or engage with posts in the app. (Social Media Today)
    Tilt Take: While that pay-to-play fee is minuscule, it’s not a good indicator that X has a handle on attracting and engaging users. Expect more bad/odd decisions to come and engagement to drop.
And Finally
  • In a Moment: Creator subscription platform Patreon acquired Moment, a platform for hosting and ticketing livestream events. Patreon says it will create a seamless experience across its membership, digital commerce, and digital event products. (Variety)
    Tilt Take: Once you have a creator/customer, it makes sense to do all you can to keep them on your platform for all that they create/do.


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