Accessibility for Profit — The Bootstrapped Founder 261

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Podcast, YouTube, Blog

Dear founder,

Often overlooked, accessibility isn’t just a buzzword—it’s a game-changer for creators seeking growth.

This week, I will share how embracing accessibility, from diverse content formats to financial empowerment, can expand your reach and make you stand out.

Plus, you’ll find a personal insight into my journey from software developer to entrepreneur, and how visiting an open-source conference shifted my entire perspective on accessibility.

Here's what you'll learn:

1️⃣ Why offering multiple content formats is key.

2️⃣ The importance of catering to a global audience (and its challenges).

3️⃣ How financial accessibility can earn you respect and ultimately, more money.

4️⃣ Making accessibility a part of your process for better content consumption and amplification.

🔗 Dive deeper into the topic and discover how you can leverage accessibility for your growth!

The Signals

I came across this article on choosing a tech stack called “Your tech stack is not the product.” The lessons within are wonderfully generalizable: your tools don’t matter, but the result and its impact does. Boring but reliable beats exciting and experimental. If you make videos, your editing process is completely irrelevant as long as you have nothing meaningful to say.

At the same time, early choices dictate later challenges: if you start writing your book with a special tool like Scrivener, it’ll be hard to work with an editor who exclusively uses Google Docs (this isn’t a random example; this is precisely what I ran into with Zero to Sold. Accessibility is a throughline here: the tools we pick limit who can help us with our work.

Amanda Goetz —friend of the show— and Jack Appleby launched “Break an Egg,” a paid daily newsletter product for audience builders. The interesting part, besides a smart product by two very experienced people, is the very accessible pricing: $5 a month for a daily source of inspiration and knowledge.

This is a spectacular way of making something scalable, valuable, and quickly monetizable. A concept like this can be applied to every single industry out there. Editing tips? Nocode templates? Guitar licks? Lean into anything that people want to do (and should be doing) daily. Embrace their willingness to create a habit and serve them ways to make it easier.

This issue is sponsored by:

Every year in December, Advent of Code (AoC) is a leaderboard-centric coding puzzle that gets harder and harder throughout the days leading up to Christmas. This year, for the first time, we can expect massive AI assistance —or, as we old-school devs call it, “cheating”— and the AoC leadership has issued a statement: “please don’t use AI.” That made me think: what other processes do we have to safeguard —or better yet, change— because AI is so accessible? Leetcode interviews are a candidate, and should probably replaced by something more contextual like code reviews anyway. School projects and exams come to mind. Cheating may existed before AI, of course, but we seriously have to rethink proof-of-work.

The Conversation

I interviewed Milly Tamati on the topic of surviving as a generalist in a world that only values specialists. Tune in and see just how effective a generalist can be, from solo creators to inside large enterprise corporations.

Thank you for reading this week’s edition of The Bootstrapped Founder. Did you enjoy it? If so, please spread the word and share this issue on Twitter.

If you want to reach thousands of creators, makers, and dreamers, you can apply to sponsor an episode of this newsletter.

This issue is sponsored by:

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