When in Rome, the saying goes. And while the US isn’t exactly next to Italy, Campari is betting that US customers might just follow the same advice—at least when it comes to their drinking habits.

Making happy hours in the US a little bit more European is a task that falls to Andrea Sengara, the head of US marketing at Aperol’s parent company, Campari. It starts with aperitivo hour, which features bittersweet carbonated aperitivo beverages like the Aperol spritz (made with Aperol) and the Negroni (made with Campari) that are meant to be enjoyed before dinner.

“Late afternoon, early evening: That’s the aperitivo moment,” Sengara told Marketing Brew. “It’s been a ritual for quite a long time in Europe and specifically in Italy.”

With a team of nearly 40 marketers, as well as a global marketing team based in Milan and a team managing brand ambassadors, Sengara is focused on bringing Aperol to the forefront of pop culture, whether that’s music festivals, sporting events, or TV shows like The White Lotus.

Read the full story here.—JS

Well, Canva has your back. Canva makes it super easy for anyone to design visuals that stand out and stay on brand, no design experience needed.

Design an on-brand presentation or video—fast—with Canva Brand Templates that have your brand’s logo, fonts, and colors locked into the perfect place.

Resize a social post yourself in seconds with Canva Magic Switch, for any social platform (they probably invented another platform while you’re reading this, btw).

You can even replace your brand’s logo and imagery across multiple designs in a few clicks.

If you build it, brands will come. At least, that’s the hope of many sports marketers—especially those focused on women’s sports.

It’s been a big week month year for women’s leagues and teams. Case in point, just this past weekend, the New York Liberty and the Las Vegas Aces had the largest-ever gate attendance for a WNBA Finals game, while the University of Iowa drew more than 55,000 fans to an exhibition game, the biggest crowd yet for any NCAA women’s basketball game.

“I keep hearing about how women’s sports is having a moment, and I really dislike that phrase,” Deidra Maddock, VP of sports brand solutions at Disney Advertising, said during a panel at Advertising Week New York. “I think it’s much more than a moment. It is a movement, and there is momentum…If we can keep that collective momentum building, it’s almost impossible to predict where we will be three years from now, but I think the sky’s the limit.”

Despite the growing size of the women’s sports audience, several execs across brands and agencies at Advertising Week acknowledged the barriers to entry marketers that want to tap into that audience can face—as well as the ways those barriers are being dismantled.

Continue reading here.—AM

Each week, Marketing Brew recaps what people are talking about on social media, the trends that took over our feeds, and how marketers are responding.

Spare a dollar? Twitter X is asking new users in New Zealand and the Philippines to pay $1 a year for access to key features including tweeting (posting?) and retweeting (reposting?).

It’s part of a test the company is running called “Not A Bot” and only applies to new users in those countries who sign up on the web. According to Musk, “It’s the only way” to address bots on the platform, but people don’t seem convinced. Nor do they seem willing to drop their credit-card info.

Wait..roll that back: Disney got called out for inserting digitally created extras into a scene from the movie Prom Pact, and once you see it…woof.

New Ben Affleck Dunkin’ run just dropped: And it’s a great representation of the general mood these days.—KH

There are a lot of bad marketing tips out there. These aren’t those.

Clear skies, full hearts: A primer on Bluesky and what to know about it for your brand.

Post about it: LinkedIn outlined the role social media can play when it comes to revenue generation in B2B marketing.

Rank this: Three Google ranking factors that you should know about.

Zia Daniell Wigder, Insider Intelligence’s chief content officer, will kick off their virtual summit with the major digital changes underway and the emerging media channels driving consumer attention. Then Andrew Lipsman, their vice president and principal analyst, will sit down with Sarah Travis, president of Roundel, to unpack what’s next for retail media.

Register today.

Stories we’re jealous of.

• The New York Times wrote about Harvard’s experiment with influencers to disseminate mental health information.
• The Atlantic examined why the promise of self-checkout hasn’t exactly panned out.
• The Hollywood Reporter covered the Taylor Swift: The Eras Tour theater rollout and how certain marketing decisions may have impacted sales.