🧙‍♂️ Should you build an audience or product first?

Hey there,

Should creators only be allowed to sell something once they've put in the "reps" by building an audience for years?

Hit reply and LMK what you think! 🤔

See, I come from the OG YouTube world. When we started in 2009, there were almost no ways to make money.

The Adsense partner program had barely started and so by default, growing an audience was what everyone focused on.

But things have changed dramatically over the last decade. It’s no longer as stigmatized to sell stuff way earlier in your creator journey like digital products, coaching, courses, and more.

In fact, a lot of creators wanna jump straight to making money before they have much of an audience to speak of.

But is that a mistake? Do they need to put in the work first and establish a years-long connection with an audience before they “deserve” to sell products?

I’m honestly not sure which is why I asked two experts to settle this debate, once and for all.

But before we get to that...

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Okay, let's dive back in...

On my new episode of Creator Debates, I brought on:

Roberto Blake: creative entrepreneur, YouTube Certified Educator, Keynote speaker and content creator with over 600,000 subscribers. He’s also the author of Create Something Awesome which explains how creators are profiting from their passion in the creator economy.

---VS ---

Alex Berman: founder of Omni.us, a YouTuber, and the author of Cold Email Manifesto, which helps you learn how to contact anyone, make more sales, and take your company to the next level.

Should Creators Build an Audience or Product First? By the end of this episode, you’ll know: If certain types of creators are better suited to focus on product vs audience growth Whether building an audience or product first will make you more money in the long run Who is a better Creator Debater: Alex or Roberto? Watch Full Debate Here

Have any thoughts on this episode?

Hit reply and let me know! 🤔