Morning Brew - ☕ Demand answers

How Walmart predicts holiday demand.
October 23, 2023

Retail Brew

Bold Metrics

It’s Monday, and as we head back on to LinkedIn, we’re remembering how awkward it was when our parents first got on Facebook and Instagram. Why? It seems to have come full circle: LinkedIn, the decidedly professional and grown-up social media platform, is becoming popular with teens, according to New York magazine. Which begs the question: What skills will your kids be endorsing you for?

In today’s edition:

—Alex Vuocolo, Katishi Maake

STORES

Best Guess

Walmart trucks lined up. Dakotasmith/Getty Images

Every retailer is arguably part fortune teller, and every merchandising plan is a bet that future demand will justify a particular product mix or inventory level.

Indeed, major retailers often make bold predictions about the course of the US economy: “It’s going to be a big holiday season,” Walmart US president and CEO John Furner told investors during an earnings call in August.

But where does such a prediction come from? Does Walmart have a crystal ball hidden somewhere in its Bentonville, Arkansas, HQ or is this just a best guess?

The answer is obviously the latter, but the company’s economic predictions aren’t coming out of nowhere. Walmart uses an AI-powered inventory management system to predict demand, and this year it’s testing out a new and improved version designed to help meet demand without building up excess inventory like it did in 2021.

Keep reading here.—AV

     

PRESENTED BY BOLD METRICS

Try this on for size

Bold Metrics

How did brands like Burton, UpWest, and Canada Goose personalize shopping, boost conversion, and reduce fit-related returns? They embraced the future of e-commerce by leveraging AI-powered sizing solutions—it’s time you do the same.

Bold Metrics can help level up your apparel sizing for the digital age. They offer a sizing platform powered by over 80 million AI digital twins (and counting), years of customer body data, and style-specific size recommendations. Your online shoppers can now purchase with confidence.

Wanna know more? Bold Metrics provides tailor-level accuracy when it comes to size recommendations, and their top-notch suite of solutions can help you unlock customer body data insights to drive a 232% conversion increase and an 18% reduction in fit-related returns on average.

Meet your shoppers’ needs with AI-sizing.

OPERATIONS

Shopping like it’s 2019

holiday shopper Phynart Studio/Getty Images

The holiday shopping season is fast approaching, and new data signals that the American consumer still has momentum going into the fourth quarter.

US retail sales increased a better-than-forecast 0.7% in September, according to the latest Census Bureau numbers, which is the sixth straight month of gains. While the inflation-adjusted increase was just 0.3%, some economists are still optimistic.

“The stronger-than-forecast rise in retail sales in September and upward revisions to the prior two months indicate that consumers maintain a buoyant pace of spending as employment and income growth remain sturdy,” Nationwide Chief Economist Kathy Bostjancic wrote in a research brief emailed to Retail Brew.

Several major retail categories, however, had lower sales or stayed flat in September:

  • Electronics and appliance store sales dropped 0.8%.
  • Clothing sales fell 0.8%.
  • Building materials and gardening supplies fell 0.2%.
  • And sales at sporting goods, furniture, and department stores saw zero gains.

Bolstering the headline number was a 1.1% bump in nonstore sales (i.e., online sales) and increases in the sale of essential items such as groceries and gasoline.

If this dynamic continues into the holidays, it could spell trouble for retailers peddling big-ticket discretionary items, but a new forecast from Deloitte predicted that shoppers won’t hold back this year despite expectations of higher prices.

Keep reading here.—AV

     

E-COMMERCE

First day jitters

A white Walgreens sign with red writing Michael M. Santiago/Getty Images

It’s a spooky time for retailers—the earnings season right before holiday shopping kicks into full gear. As the Commerce Department reported last week, retail spending was up in September, but these next several weeks might be a whole different animal.

Let’s dive into what’s going on this week in retail.

In hirings: Today marks the beginning of Tim Wentworth’s tenure as CEO of Walgreens; the company appointed him to the role earlier this month.

  • Wentworth is a healthcare industry vet who was the founder and CEO of Cigna’s health services arm, Evernorth. Before that, he was CEO of pharmacy benefit company Express Scripts.
  • Wentworth takes the helm at a time when Walgreens wants to bulk up its healthcare services business and restore a falling stock price and profits.

The company has faced headwinds from slower sales of Covid tests and vaccines, and shoppers who have felt the pinch of inflation.

Keep reading here.—KM

     

TOGETHER WITH PAYPAL

PayPal

Nice to meet ya. After years of necessity-induced online shopping, in-store shopping is seeing a resurgence. And it’s time for retailers to get reacquainted with their customers. We teamed up with PayPal Braintree to dig into how merchants are getting a holistic view of their customers, whether they shop online or in person. Get the scoop.

SWAPPING SKUS

Today’s top retail reads.

Bananas’ split: Why the most popular variety of bananas may be facing extinction. (Insider)

Eggs-asperting: How much more expensive things are compared to 2019. (Marketplace)

The pits: How olive oil got so expensive. (the New York Times)

Fit checks out: AI-sizing can help your apparel brand absolutely crush the numbers. Need help getting started? Bold Metrics offers an AI-powered sizing platform that’ll help convert shoppers and drive ROI. Get started.*

*A message from our sponsor.

HOT TOPIC

At the mall, it’s where band tees are the only tees. In Retail Brew, it’s where we invite readers to weigh in on a trending retail topic.

As part of a crackdown on fake reviews, Yelp is both publishing an index of businesses that violate its review policy and flagging those businesses’ pages with pop-up alerts that they’ve transgressed. One thing Yelp is flagging is what it calls “compensated activity,” namely “someone offering payment in the form of cash, discounts, gift certificates, or other incentives in exchange for writing, changing, preventing, or removing reviews.” The policy does not just cite businesses for offering compensation for five-star reviews, but for any review at all.

You tell us: Should businesses on Yelp be prohibited from providing compensation for any reviews, or just reviews that they insist are five stars? Cast your vote here.

Circling back: Last week, we told you how 22 states have abolished the tax on menstrual products, but 21 states are still taxing the products, and that eight woman-founded menstrual-hygiene brands have formed the Tampon Tax Coalition to advocate for abolishing the tax in those states, too. We asked if you thought the tax on period products should be abolished in the 21 states where it remains.

Your response was lopsided, with 95.3% saying that the tax on period products should be abolished in the 21 states where it remains. Just 4.3% of you thought that tax on period products should remain in those states, while 0.4% did not know or weren’t sure.

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