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Product Positioning

Experts across platforms are delving into product positioning nuances. April Dunford highlights the differences between positioning and branding, while Kate Meda and Lisa Zane emphasize the significance of resonating stories and strong positioning statements. Reforge explains the product positioning statement's components, and Erica Dias introduces ClickUp's positioning templates.

How to nail your product positioning. In this episode of Lenny’s Podcast, April Dunford, author of the book Obviously Awesome, delves into the intricacies of positioning, including its distinction from messaging and branding, and shares real-world examples of products with strong and weak positioning. April shares her insights on when to bring in a professional and the key differences between segmentation and personas. (via Lenny Rachitsky)

Product positioning: What is it and how to create a moat. Product positioning helps you to focus your marketing efforts on telling stories that resonate with your target audience and speaks to their needs. Kate Meda examines what product positioning is, how to use it to capture the attention of customers, and examples of brands who nail it. (via Wynter)

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The Future of AI... is Super AI?

Recently, the SoftBank World corporate conference gave us some intriguing food for thought. SoftBank CEO Masayoshi Son shared a prediction that's sure to get your mental gears turning.

Son projects that within a mere ten years, artificial general intelligence (AGI) – AI that surpasses human capabilities in nearly every field – will become a reality. Furthermore, he believes this AGI won't just match our combined intelligence, but will exceed it by a factor of ten. A thought both exciting and, let's admit, a tad intimidating.

Son asserts, “It is wrong to say that AI cannot be smarter than humans as it is created by humans.” A sentiment that’s both profound and perplexing. It’s akin to our creations not just mirroring us, but potentially outpacing us.

But that's not the end of his futurist vision. Son introduced the concept of “Artificial Super Intelligence,” predicted to come about in 20 years, dwarfing human intelligence by a whopping 10,000 times.

While Son has a history of both spot-on and off-the-mark predictions, it’s probably fair to say that there’s a non-zero chance that everything he’s predicting will actually happen. He stresses the importance for companies, particularly in Japan, to recognize and leverage the unparalleled potential of AI. But let’s face it – this is probably a worldwide need.

With Rene Haas, CEO of Arm, discussing the vital role of energy efficiency in the AI realm and his own beliefs about AGI's eventuality, it's evident that the AI conversation is heating up.

So… where do you stand on this bold AGI timeline? Is the next decade truly our countdown to this AI milestone, or is this just a glimpse into a more distant future?

For a deeper dive, here's the full article from CNN.

How to write a product positioning statement (with good and bad examples). A Product Positioning Statement summarizes how you intend for your product to fit into (and stand out from) the market. It describes in a single statement what user need is being fulfilled and what your product’s unique value proposition is to fill that need. Lisa Zane explains how to write a product positioning statement that you can use to communicate about your product both internally and externally. (via airfocus)

How to Write a Product Positioning Statement. If you’ve tried to craft a product positioning statement before, you know the process can be really challenging — but when done well, there is both external and internal reward. Mary Sheehan and Meghan Keaney Anderson explain the 4 parts of a product positioning statement and common product positioning mistakes. (via Reforge)

10 Free Product Positioning Templates. The secret to selling your product lies in proper positioning. This process involves painting a unique picture of your offering and determining the position it will take in your customers’ minds. You don’t need a team of market landscape wizards to position your product properly—all you need are product positioning templates. Erica Dias walks you through Clickup’s selection of product positioning templates. They offer a ready-made structure that helps you outline your product’s strengths and weaknesses and hit the right spot with your customers! (via ClickUp ) 

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