Discovery is Broken, AI Stereotypes, and the Perfect Creative Brief
Discovery is Broken, AI Stereotypes, and the Perfect Creative BriefTen stories that have given us creative inspiration this weekHey all, It was great to see some new work published this month. The latest ReThink Quarterly, a publication we produce with industry-leading client ADP, looks at the importance of lifelong learning. ADP took a risk and invested in a publication that re-affirms their position as leaders in their sector. Content discovery is broken and this kind of approach is a great example of how to own the audience in your sector. Those who make the change now and start building lasting relationships with their audience will become sector superstars. The others will become “digital flotsam in the algorithmic stream.” Join us for Proper Fancy on Thursday 26th October. It’s a team show and tell for people who don’t have teams to show and tell with. You’ll get to meet the Storythings team and a load of other creatives. Like previous attendees, you might end up working with us too. Right, have the best of weekends and enjoy the links. Hugh What Makes Great Work Great? (6 min read) The Story of Aretha’s ‘Natural Woman’ and the Perfect Creative Brief (7 min read) A Brilliant Short Film on Racism, Sexism, and Homophobia (1 min watch) 10 Things To Remember About Content Strategy (6 min read) How AI Reduces the World to Stereotypes (7 min read) Why the Internet Isn’t Fun Anymore (8 min read) A Delightful Piece of Content Marketing and World Building (6 min read) Meet the ‘Anti-Marie Kondo’ Collector and Curator of Tiny Things (3 min read) The Era of Traffic is Officially Over (7 min read) Analogy is the Core of Cognition (6 min read) How can we help you?Storythings is a strategy and production agency based in Brighton, London, Berlin, and Ibiza. If your content marketing isn’t cutting through we'd love to help you understand why. Here are 3 reasons to get in touch. 1. Audience Research – We help B2B brands understand modern attention patterns and how they can get more engagement with content. What Makes Great Work Great? The Story of Aretha’s ‘Natural Woman’ and the Perfect Creative Brief A Brilliant Short Film on Racism, Sexism, and Homophobia 10 Things To Remember About Content Strategy How AI Reduces the World to Stereotypes Why the Internet Isn’t Fun Anymore A Delightful Piece of Content Marketing and World Building (6 min read) Meet the ‘Anti-Marie Kondo’ Collector and Curator of Tiny Things The Era of Traffic is Officially Over Analogy is the Core of Cognition We hope you've enjoyed this week's newsletter. I'm sure some of your friends would love to read it. Sharing it would be really appreciated. If you've received this from a friend, you can subscribe below and get it direct to your inbox every Friday. Thanks for reading. We’ll see you all next week. Hugh, Matt, Anjali and the whole team at Storythings. Storythings Newsletter is free today. But if you enjoyed this post, you can tell Storythings Newsletter that their writing is valuable by pledging a future subscription. You won't be charged unless they enable payments. |
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Turkey Data, Romance Novels and How to Fix the Internet
Monday, October 23, 2023
Ten stories that have given us creative inspiration this week
A Terrible Hotel With a Brilliant Tone of Voice, Smart Visualisation of the Mini-Budget and Why Humour in Ads Works
Friday, September 30, 2022
10 stories from the team at Storythings View this email and the newsletter archive in your browser 10 stories we've enjoyed this week Three figures are lying down asleep in the foreground
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10 stories from the team at Storythings View this email and the newsletter archive in your browser 10 stories we've enjoyed this week Two illustrations by Hanna Norberg-Williams – Work with Hanna
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Friday, September 16, 2022
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Friday, September 2, 2022
10 stories from the team at Storythings View this email and the newsletter archive in your browser 10 stories we've enjoyed this week Hi All, We're doing some research on how we find, use and
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