A new study has found that the top 5 Google search positions are most often occupied by blog content. It makes a lot of sense, too—blogs are useful to consumers and they tend to adhere to SEO best practices.

Based on the data, the report offers these recommendations:

1. Make sure your blog content is designed to address your audience’s needs, interests, and problems.
2. Don’t let quality slip. Consistent cadence and strong writing informed by data yield results.
3. Put your analytics to use in order to align your content with search behaviors and user intent.
4. Refresh your content regularly to stay relevant and well ranked.

Check out the full report by Brightedge Research.

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