Morning Brew - ☕ It’s all overhead

Managing e-commerce overhead costs.
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October 31, 2023

Retail Brew

HSBC

It’s Tuesday. It’s also Halloween, and not for nothing, the spooky season has been a boon to retailers. Yet the holiday also had its share of hand-wringing, with some Halloween (pumpkin) heads pointing out that the market for 12-foot skeletons ain’t what it used to be. That could be a sign of softening demand—or maybe people are just running out of space in their garages.

In today’s edition:

—Katishi Maake, Andrew Adam Newman, Natasha Piñon

E-COMMERCE

Get out ahead

Rolled up money next to three bags labeled "Packing, Inventory, and Staffing" balancing on a see saw. Illustration: Amelia Kinsinger, Photo: Andrii Yalanskyi/stock.adobe.com

When startups announce fundraising rounds, that money from investors could be used in many ways.

Often, e-commerce businesses will use the funding to improve their product or service, which, in an ideal world, allows the company to expand its customer base, bring in more revenue, and continue to scale the business. But there are other places where those funds can help run the business—overhead or operating costs. While some overhead costs like rent and property taxes are fixed, there are others that are much more variable, and e-commerce companies looking to control costs can look at reducing them. Three examples are packaging, inventory, and staffing.

  • Overhead costs are directly related to keeping the business afloat as opposed to producing goods or services, per Shopify.
  • These costs have more variation for e-commerce-only companies, at least compared to brick-and-mortar operations that need to consider rent costs.
  • Overhead costs for e-commerce companies, according to Volusion, include website hosting, payment platforms, utilities, storage, and shipping.

“The weight of each of these costs will vary based on the type of e-commerce the retailer is offering—home delivery, pick up in store, common shipper, etc.,” Patrick O’Mara, senior solution principal at Relex, told Retail Brew via email.

Keep reading here.—KM

     

PRESENTED BY HSBC

Positivity never goes out of style

HSBC

Here’s a feel-good story worth reading: 2 companies recently teamed up to make the schoolwear industry more inclusive and open to all walks of life.

The companies in question? We’re talkin’ about the HSBC x French Toast collab.

Here’s the scoop: French Toast, a long-term client of HSBC, created an adaptive fashion line that better serves a more diverse range of students, including people with disabilities.

HSBC loved their commitment to inclusivity and decided to step in and support their financial needs. Together, HSBC and French Toast have helped innovate schoolwear into a more equitable and inclusive industry. Talk about a wardrobe full of smiles.

Get the full story here.

OPERATIONS

Off the menu

A photo-illustration where a smartphone resembles a food tray carrying soup, a salad, and a drink. Jasmin Merdan/Getty Images

Since the FTC announced this month that it was proposing a ban on hidden so-called “junk fees,” much of the ensuing media coverage focused on how it would impact online purchases of concert tickets, where the practice is notorious. So it will come as no surprise that the proposal was the subject of an article in Pitchfork, a music website.

But the proposal is far broader, and one aspect has nothing to do with Pitchfork and everything to do with dinner forks, especially those plastic ones that come with Grubhub and DoorDash orders. The FTC and even the White House are calling out restaurants and delivery apps for tacking fees onto orders that, rather than being indicated on menu prices, are not revealed until the last step of ordering when the bill’s tallied.

It’s a practice known as “drip pricing,” because the fees, rather than being disclosed up front, are dripped in.

Keep reading here.—AAN

     

DELIVERY

UPS and downs

UPS missed earnings Ricochet64/Getty Images

It’s like the classic Simpsons joke: Worst earnings report of your life? Worst earnings report of your life so far.

But luckily for package delivery giant UPS, this might actually be its worst earnings report—at least for awhile. That’s what David Vernon, senior transportation analyst at Bernstein, anticipated in a conversation with CNBC: “I do think this is the worst it’s going to be for UPS in the next several years,” he said.

And now that the report’s out, the numbers tell a similar story.

Keep reading here on CFO Brew.—NP

     

TOGETHER WITH HSBC

HSBC

Happiness, tailored to perfection. Here’s a glow-up you need to hear about: HSBC partnered with French Toast, a school uniform brand, to help ’em level up their inclusive, adaptive fashion line. Together they’re changing schoolwear for the better. Learn more.

SWAPPING SKUS

Today’s top retail reads.

Sick of surveys: Some customers are reportedly tiring of Walmart’s efforts to convince them to fill out a checkout survey. (Insider)

Remodeling money: In other Walmart news, the retailer is sinking $9 billion over two years to upgrade and modernize its US stores. (Reuters)

Beauty chain for sale: Shares of beauty brand Natura & Co. took a minor hit yesterday on the news that it’s in talks to sell cosmetic chain The Body Shop. (Bloomberg)

Smile styles: Ready for uplifting news? HSBC partnered with school uniform brand French Toast to support their inclusive, adaptive fashion line and help students from all walks of life feel good in their clothes. Learn more.*

*A message from our sponsor.

JOBS

Are you an exec looking to make your next career move or join a board of directors? We’ve partnered with ExecThread, where you can find thousands of confidential job opportunities and board roles that aren’t listed anywhere else. Check out positions like:

SOCIAL GATHERING

Retail marketing hits and misses from the past week.

The pumpkin king of Target: Target this year made a play for TikTok stardom with a seasonal mascot known as Lewis the Halloween Ghoul. The retailer enlisted the 8-foot-tall talking decoration, which sells for $180 (though it’s currently out of stock) as a spooky brand ambassador in recent weeks. Along with its unusual name—which Target said was given to distinguish it from more conventional jack-o-lanterns named “Jack”—Lewis has also gotten attention for its signature giggle. (Target on TikTok)

Goodbye Ye, hello KoRn: Adidas is bringing on a new brand partner after giving the rapper Ye the boot. The apparel company is partnering with the metal band KoRn to launch a new collection of shirts and track suits this fall. The band famously touted their love of Adidas in their 1996 rap-rock hit “A.D.I.D.A.S.” (KoRn on YouTube)

Pizza Hut uses ‘girl math’: In another example of a major brand chasing a TikTok trend, Pizza Hut is tapping into “girl math,” or the means used to justify a purchase. The pizza chain urged customers to apply this logic to its $7 Deal Lover’s Menu and got TikTok star Anna Sitar to break down the numbers. (Pizza Hut on TikTok)

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