The DO Lectures - Beta Testers Wanted.

This is why I am launching the Micro Blog System in the Spring of 2024 as an online course. 

The aim is simple: 

       - To make it easy to keep you writing. 

       - To keep you getting better.

       - So, you earn attention. 

But, BEFORE I launch, I will beta test it. I will run a series of workshops first to test it out, fine tune it, so I can make it more useful.

“A guiding principle of product design is the more iterations you can do – in front of real users -the better the product will be.” 

From Write Useful Books. Rob Fitzpatrick.

With that firmly in mind, I will go and teach it first. I have booked Cecil Sharp House in London for January 5th 2024. 

I need your feedback to make it more useful. It is 95% there, but together we can push it to be the most useful micro blog course in the world. The one thing I know about The DO community, is the desire to go to the next level. 

If it were a book (And it will be), this would be its table of contents.

        - Why counter-intuitive thinking gets the attention.

        - The 4-step writing framework that multiplies your hit rate.

        - Micro-blogs make it easy to write. Success goes to the most consistent.

        - Not for everyone. Be specific.

        - Create a new category. Different beats better.

        - 30 day writing challenge.

Adding a counterintuitive element to your writing gets attention. And that is part of your system.

Why doing a Beta test is important?

I will find out what works and what does not.

       - Test in public.

       - Weep in private.

Think about it: In our local town, comedians come and test their new material on a small audience in the town theatre. 

They tell a joke.

They learn.

It is brutal.

And telling.

The feedback loop is at the end of the show.

The muted applause tells you loud and clear there is work to be done.

They learn from a small audience before they do the big shows.

They must get it nailed before.

I expect to do 3 Beta workshops at least. (Two in person. One online.)

I am writing a 135-page book to go along with it.

I will do this on the website useful books.

This is a community that will give me feedback as I am writing.

Who is it for?

Business owners
Entrepreneurs
Company of ones
Freelancers
Consultants
Agency owners
Anyone struggling on the treadmill of creating more and more content to grow their business...

FAQs.

What time does the workshop start and finish?

Lazy Discipline will run from 9.30am until 4.30pm at Cecil Sharp House, London.

Will there be time to speak directly with David?

The breaks in-between and also lunch is a great time for discussions. At the DO Lectures, we believe that the best conversations happen in the interim.

I have a team and I’d like them to do the workshop. Do you do group discounts?

Great and yes! Drop us an email at info@thedolectures.co.uk with details of how many people are in your team and we’ll sort something out.

Will lunch be provided?