Morning Brew - ☕ Yes, we scan

The future of biometric payments.
November 07, 2023

Retail Brew

Klaviyo

It’s Tuesday, and it’s time to toss those dino-shaped nuggets buried in your freezer. Tyson is recalling nearly 30,000 pounds of its “Fully Cooked Fun Nuggets Breaded Shaped Chicken Patties,” after some consumers found pieces of metal in the product. Why you, an adult, had them in the first place is frankly none of our business.

In today’s edition:

—Katishi Maake, Alex Vuocolo, Erin Cabrey

OPERATIONS

Scan ya later

A man makes a purchase at a self-checkout machine. Grace Cary/Getty Images

Self-checkout has become a staple of the shopping experience, but since it was introduced to the public in 1986, some have wondered whether it’s accomplishing what it set out to do.

Earlier this year, a study found that self-checkout has become the predominant checkout format, with 53% more shoppers using it over a five-year span and a 17% increase from 2020 to 2022, according to VideoMining.

  • Grocers have embraced the technology—there was a 162% bump in dollars per 100 store visitors sold from self-checkout merchandising in 2022 compared to 2020.
  • And in 2022, 70% of shoppers said they didn’t have to wait in a line at all, a jump from 19% who said the same in 2017.

But as self-checkout, in its traditional form, has expanded in recent years, biometric payments such as Amazon palm-payment technology are also starting to spread.

Keep reading here.—KM

     

PRESENTED BY KLAVIYO

’Tis the season for smarter strategies

Klaviyo

Psst! You know what’s just around the holly-jolly corner, right? (Of course you do—Black Friday and Cyber Monday.) So how are consumers thinking about spending this season, given the economic headwinds?

No need to take your best guess. Klaviyo surveyed 3k US consumers to understand how they plan to shop this year.

This consumer research report will also help e-commerce marketers take a magnifying glass to spending trends, which can highlight the most impactful marketing strategies. Find key stats and deets on:

  • economic perceptions
  • in-store vs. online shopping
  • creating perceived value
  • when holiday shopping happens

And that’s just the tip of the tree. Intrigued? Download your free copy.

STORES

Holiday heat

Holiday gifts Elena Noviello/Getty Images

The National Retail Federation (NRF) is anticipating a tamer holiday shopping season after two years of heavy spending in the wake of the pandemic.

The group’s annual holiday forecast predicts that spending will increase 3%–4% year over year between November and December, bringing the total to between $957 billion and $967 billion.

This marks a significant slowdown from 2020 and 2021, when spending increased 9.1% and 12.7%, respectively, but it is “very much in line with or frankly slightly better than pre-pandemic averages,” NRF CEO Matthew Shay told reporters during a press conference on Thursday.

Of course, this is no pre-pandemic economy. Interest rates, inflation, and gas prices remain elevated, and yet consumers are still showing “strength and resilience,” Shay said.

Keep reading here.—AV

     

FOOD & BEV

Thanks a latte

Starbucks seasonal beverages Starbucks

Starbucks’s fourth quarter earnings showed continued strength in its premium beverage offerings—particularly, of course, the Pumpkin Spice Latte.

Comparable global store sales rose 8% in Q4, with North American and US comparable store sales also up 8%, boosted by a 6% jump in average consumer spending and a 2% rise in transactions. Net revenue increased 11% YoY to $9.4 billion globally, and 12% to $6.9 billion in North America. The coffee giant also grew its margin to 23.2% in North America in the quarter, largely driven by a reduction in store operating expense as a result of investments in training and equipment.

  • Starbucks anticipates global comparable sales to grow 5% to 7% for fiscal 2024.

CEO Laxman Narasimhan said the company’s fall product launches in late August, including the PSL (which celebrated its 20th anniversary this year), along with “apple-inspired” food and beverage products, contributed to record-breaking average weekly sales.

Keep reading here.—EC

     

TOGETHER WITH INTUIT MAILCHIMP

Intuit Mailchimp

Sleigh your holiday season. Festive times are upon us, so that means it’s time to think long and hard about how you’re gonna reach your audience this season. The trick? You gotta stay relevant, and segmentation can help. Wanna know how? Peep our collab with Intuit Mailchimp for the scoop.

SWAPPING SKUS

Today’s top retail reads.

Bed Bath & Bumped: Following pressure from activist investors concerned about the company’s financial performance, the CEO of the new Bed Bath & Beyond is stepping down. (CNBC)

More (Star)bucks: The coffee chain is raising pay for hourly US retail employees by 3% starting next year, bringing employee compensation to between $15 and $24 per hour. (Yahoo Finance)

TV shopping: Walmart is teaming up with NBCUniversal to allow viewers to shop for products on its Peacock streaming service, beginning with the Bravo series Below Deck Mediterranean. (Retail Points)

Shop or flop: Black Friday and Cyber Monday approacheth. How are consumers planning to spend, given the economic headwinds? Klaviyo’s glad you asked. The 2023 consumer spending report is here to answer your Q’s.*

*A message from our sponsor.

JOBS

Are you an exec looking to make your next career move or join a board of directors? We’ve partnered with ExecThread, where you can find thousands of confidential job opportunities and board roles that aren’t listed anywhere else. Check out positions like:

SOCIAL GATHERING

Retail marketing hits and misses from the past week.

Walmart gets mean: The cast of Mean Girls, including Lindsay Lohan, Amanda Seyfried, and Lacey Chabert, have reunited for a Walmart Black Friday spot that promotes deals available from November 8 through Cyber Monday. The team-up inspired one user to ask Walmart to put some money behind a sequel. [Lindsay Lohan on YouTube]

Spirit says goodbye: Costume outlet Spirit Halloween gave the spooky season a ghoulish send-off on TikTok that featured a skeleton clawing longingly at the “We’re hiring” sign of a now-closed location. Although not everyone thinks the chain should close its doors post-Halloween, with some users responding “MAKE IT A YEAR ROUND STORE” and “OPEN STORES ALL YEAR LONG.” [Spirit Halloween on TikTok]

TikTokers’ first kiss: Beauty brand Eos is encouraging TikTok users to share the story of their first kiss and then give it another shot with a fresh application of Eos lip balm. The campaign inspired some longtime couples to restage their first kiss. [Meet Cutes NYC on TikTok]

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