I studied 104 million-dollar productized services [Report]

Hey there,

Pat here, founder of Starter Story. 

Recently, I met a guy named Brett.

Brett makes $1.3M/year with a one-man design service (it’s called DesignJoy).

He’s got no employees. He takes zero meetings. And he works only 5 hours a day.

(oh - and did I mention he did it while he had a full time job?)

His story really got me thinking…

Most agencies doing $1M+ have at least 10 people on the payroll, right?

And most agencies also require sales calls, proposals, tedious back-and-forths with clients, and chasing down clients to get invoices paid, right?

As we all know, agencies can be a massive logistical headache to run.

So… what does Brett do differently?

The answer: he productized his services.

Sounds fancy, right?

Not really.

It just means that instead of charging by the hour, or by the project, he standardized his services and sold them as a product.

• It’s the same service for everyone.
• It’s all paid upfront.
• The work is simple: Client sends a request async, and he gets it done.

(he charges $5,000 / $8,000 per month, specifically)

And the result?

• He has no tedious back-and-forths with clients.
• He has no client proposals.
• He has no pricing negotiations.
• He has no employee management headaches.

This allows him to focus on delivering more value for his customers and generating more revenue for himself.

Which is f*ing brilliant!

So… is Brett just a lucky genius?

Or are there more people like him out there?

Well, I spent hundreds of hours researching this.

And the answer is: there’s a shit ton of people making millions with this simple business model. 

I found 104 of the most successful productized services, broke down all of their businesses, and put them into a 40-page report and database for you.

Here are a couple that blew my mind:

• Brad started a college application coaching service that makes $4M per year.
• Jared’s biz grosses over $15M by organizing company retreats.
• Jess charges e-commerce owners $7,000/mo for a super niche service.

(And there are 101 more)

And I’ve been studying them so I could learn:

• How did they go from agency/freelance to productized service? 
• What’s their pricing strategy? 
• How did they get their first clients?
• What are the most lucrative niches/services being productized?

I found the answers to all those questions, and more.

Deep Dive: 7-Figure Productized Services [104 Real-World Examples]

Best,

Pat Walls
Founder, StarterStory.com