[SaaS Club] Zero Sales Skills to 7-Figure SaaS

Hey Reader

I hope you're doing well.

Here's a quick round up of what's been going on at SaaS Club:

🎧 Podcast

Anvil: From Zero Sales Skills to 7-Figure ARR SaaS

In 2017, Mang-Git had an aha' moment. He was frustrated by a mortgage application process involving sending PDFs over email.

He realized that all this paperwork could be replaced with online forms.

So, he and his friend Ben spent a few months interviewing people to confirm this was a problem worth solving.

Once confident, they began product development.

But they made a classic founder mistake - trying to sell to everyone!

With no sales experience, Mang-Git struggled with cold outreach emails. He'd obsess over each one but got few responses.

Adding to their struggles, they attracted the wrong early customers, who were demanding and distracting for the founders.

Fast forward to today, and the two founders have turned their idea into a 7-figure ARR SaaS company and raised a total of $10 million.

In this episode, you'll learn:

• How the founders finally found product-market fit by niching down and identifying their ideal customer profile (ICP).

• What strategy the founders pivoted to when cold emailing wasn't working and how they were able to reach the right customers.

• How Mang-Git and Ben pushed past their lack of sales experience and knowledge to master selling skills critical for founders.

• Why referrals became an essential growth channel, and how the founders successfully drove these valuable word-of-mouth referrals.

• How SEO and content marketing became the most effective growth channels and how they attracted and converted ideal prospects.

I hope you enjoy it.

Listen to the full podcast episode

📗 Book of the Week

This week's book recommendations comes from Mang-Git:

Amp It Up: Leading for Hypergrowth by Raising Expectations, Increasing Urgency, and Elevating Intensity by  Frank Slootman

High Growth Handbook: Scaling Startups from 10 to 10,000 People by Elad Gil

🌐 Around the Web

YouTube Channel

Here's a link to the full video episode.

😍 Let's Get Social

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Have a great week!

- Omer

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P.S. whenever you're ready, here are 3 ways I can help you:

1. SaaS Club Plus: We're re-launching a brand new paid community for SaaS founders with an exciting new offering. Join the waitlist!

2. SaaS Club Launch: This 3-month coaching program that gives you the tools, knowledge, and support to fast track your journey to $10K+ MRR.

3. SaaS Club Clarity:  Book a 1-hour consulting session with Omer to get unstuck and gain clarity about your SaaS business.