[SaaS Club] From 116 LinkedIn Chats to 8-Figure SaaS

Hey Reader

I hope you're doing well.

Here's a quick round up of what's been going on at SaaS Club:

🎧 Podcast

GUIDEcx: From 100+ LinkedIn Conversations to 8-Figure SaaS

In 2017, Peter had seen firsthand the problems with customer onboarding at his previous job and decided to help companies do it better.

He kicked things off by reaching out 116 second-degree connections on LinkedIn who managed customer onboarding as part of their jobs.

He wanted to make sure there was a real need for his idea. 

Many of those people were willing to talk to Peter about the challenges and problems they faced with onboarding. 

Once Peter was confident that he'd zeroed in on the right problem, he put together an early version of the product to show to potential customers.

But it wasn't all smooth sailing.

In the first year, two of his team members quit. They were half of his team back then and left because the business was growing too slowly.

After losing those two people, Peter had an important decision to make.

Was he going to build a lifestyle business and continue to grow slowly? Or was he going to go all-in, raise money, and build a fast-growing startup?

He chose the latter.

Today, GuideCX has hundreds of customers, has hit the $10 million ARR mark, and raised over $40 million.

In this episode, you'll learn:

• How Peter used LinkedIn to create a list of 116 people to interview and successfully converted 9 into early customers.

• What tactics Peter used to secure early pilots, offering a no-risk way for customers to try the product while also fine-tuning its market fit.

• How Peter overcame a trademark cease and desist that forced a complete rebrand in his first year - two days before Christmas!

• Why Peter chose to raise his prices despite initial sales challenges and how this shift attracted more committed customers.

• How Peter overcame early credibility challenges to start landing enterprise customers and bigger deals.

I hope you enjoy it!

Listen to the full podcast episode

📗 Book of the Week

This week's book recommendation comes from Peter:

Predictable Revenue: Turn Your Business Into a Sales Machine with the $100 Million Best Practices of Salesforce.com by Aaron Ross and Marylou Tyler

🌐 Around the Web

YouTube Channel

Here's a link to the full video episode.

😍 Let's Get Social

Want to get more social? Follow me on Twitter or LinkedIn.

Have a great week!

- Omer

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P.S. whenever you're ready, here are 3 ways I can help you:

1. SaaS Club Plus: We're re-launching a brand new paid community for SaaS founders with an exciting new offering. Join the waitlist!

2. SaaS Club Launch: A 3-month coaching program that gives you the tools, knowledge, and support to get to your first $10K MRR faster.

3. SaaS Club Clarity:  Book a 1-hour consulting session with Omer to get unstuck and gain clarity about your SaaS business.