Product Experimentation Fundamentals, Pricing Segmentation, Research Methods Tradeoffs, and more!

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 Member Posts 

Price Segmentation: Definition, Use Cases + Examples

Determining the correct pricing structure for your SaaS product or service is a complex endeavor, yet regrettably, often overlooked by founders and CFOs. Investing just six hours to pinpoint the right price for your product in a $237.48 billion market is grossly insufficient.

One-Tailed Tests vs Two-Tailed Tests in A/B Testing

Choosing between a one-tailed and a two-tailed test in A/B testing depends on the nature of your hypothesis and what you aim to discover. Find out examples and use-cases from our community.

Customer Research Methods and Tradeoffs

There are always tradeoffs 😭

For customer research, it's the balance of cost, time, depth of insights and desired level of confidence. Check out this chart on how to combine them to balance tradeoffs without losing the insights.

How to Track the ROI of Your Rewards Program

Tracking the return on investment (ROI) of your rewards program is essential for determining its success and making informed decisions about its future. Here are some key steps to track the ROI of your rewards program.

Fundamentals of Product Experimentation 

Tech giants like Booking.com, Netflix, Meta, Google, Microsoft, and Amazon have been testing hypotheses to enhance their products and services for decades. 

Here’s what they understood.

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