Are video podcasts worth the time investment?
Welcome! I'm Simon Owens and this is my media industry newsletter. If you've received it, then you either subscribed or someone forwarded it to you. If you fit into the latter camp and want to subscribe, then you can click on this handy little button: Let’s jump into it… Are video podcasts worth the time investment?You’ve probably noticed that many conversational podcasts are simultaneously distributed as videos on platforms like YouTube, TikTok, and Instagram. Lots of industry professionals — including me — have argued that every podcast should have a video component, but podcast analyst Adam Shepherd disagrees with this advice:
As someone who's spent the last year creating a video version of his podcast, I can say that it takes maybe an hour of extra work to incorporate video into my production process. That's a light enough lift that it makes the extra time spent more than worth it. The questionable ethics of TMZ’s scoop factoryTMZ has built such an effective scoop machine that it often angers celebrities and their relatives when it publishes highly sensitive information — especially when that information is supplied by civil servants who are acting unethically:
ICYMI: How Big Cabal Media became one of the fastest-growing news outlets in AfricaCEO Tomiwa Aladekomo walked me through the company’s origin story, explained why he joined in 2018, and outlined its monetization strategy. Social media is becoming a lot less socialMore and more of the content showing up in your social media feeds is coming from professional creators you don't even follow, partly because the social media platforms themselves are prioritizing this content:
The rising athlete-to-podcast pipelineIt's never been easier for a pro athlete to leverage their stardom to build out their own media outlet:
Why media outlets are publishing a lot more climate-related articlesFreelance writer Clive Thompson explains why magazine editors are suddenly a hell of a lot more interested in his climate story pitches than they were 10 years ago:
How new literary stars are mintedThis is a fun profile of one of the most powerful literary agents in book publishing:
Let’s take this relationship to the next levelI only send this newsletter out twice a week, but I curate industry news on a daily basis. Follow me on one of these social platforms if you want your daily fix: You're currently a free subscriber to Simon Owens's Media Newsletter. For the full experience, upgrade your subscription. |
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