Best Buy last week lowered its annual sales forecast in anticipation of weak holiday demand. Based on third-quarter and November sales, the company is forecasting a comparable sales decline of 6.0%–7.5% for the entire fiscal year, up from its previous estimate of a 4.5%–6% decline.

“In the more recent macro environment, consumer demand has been even more uneven and difficult to predict,” Best Buy CEO Corie Barry said in a news release. “Based on the sales trends in Q3 and so far in November, we believe it is prudent to lower our annual revenue outlook.”

Low tech: While Best Buy isn’t alone in anticipating a lackluster fourth quarter, it is dealing with the added pressure of a multi-year slump in the product category that remains its bread and butter: consumer electronics.

Keep reading here.—AV

Let’s be real: Crushing the retail game has never been more challenging. Between shifting global consumer trends and constantly evolving expectations among younger consumers, keeping your biz front and center is tough.

That’s why Rokt put together their new report, AI and the rise of relevancy: Shifting expectations of the modern shopper. Backed by data gathered from The Harris Poll survey commissioned by Rokt, this report will help you become the talk of the town—and stay that way.

Want more deets? It’s got tons of info on topics like:

• capturing the possibilities of AI shopping
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• nurturing long-lasting brand relationships
• personalizing shopping experiences

Keep your brand in the spotlight.

Today is Cyber Monday, aka the Super Bowl for many retailers. Other than shopping and “All I Want For Christmas Is You” inevitably entering the Billboard Top 10, there’s other stuff going on this week:

In auctions: French womenswear brand Kookaï will likely get a new owner on Wednesday after a court in Paris issues a ruling on its sale. It went under receivership earlier this year. So far, seven prospective buyers have placed bids on the company, and two of them have offered to buy all of Kookaï’s assets.

In earnings: Dollar Tree reports its earnings on Wednesday and last quarter the company beat Wall Street’s expectations but its share price dropped 13% after it reported its Q2 earnings in August, and CEO Rick Dreiling explained earlier this year that customers were focusing on food and essentials.

Keep reading here.—KM

Pepsi’s latest campaign is for all the short kings out there, even though it stars Shaquille O’Neal.

As part of an ongoing 125th anniversary celebration, the soft-drink brand is taking a look back at some of the most significant moments in its history. That includes partnerships with big celebrities, and Shaq, “quite literally,” is one of the biggest, CMO Todd Kaplan told Marketing Brew.

The product Shaq is promoting now, though, is anything but.

Keep reading here on Marketing Brew.—AM

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