The Hustle - 🐣 Meet the New Trends!

Happy Trends Tuesday!

Hey friend,

Your time's valuable, so I’ll get right to it. Starting today you’ll notice some changes around here. Still, we’re always on the lookout for what and where to build next, and you get a front-row seat.

Buckle up! Here’s what to expect:

🌶️ Each week you’ll get an email packed with trend insights, wild business ideas, and our spicy hot takes. 

🧠 We'll keep sharing operator wisdom via deep dives, downloadables, and other helpful media. (Today we’re dropping an AI deep dive)

🌱 Trends will evolve quickly based on your feedback. We’re not afraid to shake things up, so if you have thoughts, definitely let us know. 

Now onto the show!

🚀 WHERE TO BUILD NEXT

Trash to cash: opportunities in the 'fix it' culture

Ever thrown out a broken coffee maker? 

Next time, just hit up a Repair Cafe and get your caffeine fix while your machine gets fixed. 

Coffee makers are the most represented product that needs TLC. Source: RepairMonitor

Community repair sites like Repair Cafes are in demand as consumers turn to fixing their old stuff, from vacuum cleaners and lamps to clothing and phones. In 2023, 55% of British adults chose to repair an item rather than replacing it. For Australians, it’s 79%. 

Online communities for handy folks are thriving as well: r/fixit, where Redditors exchange tips on fixing just about anything, has ~300k subscribers.  

Why we’re bullish on this trend

🎢 In this economy: With high inflation and financial uncertainty, any cost-cutting measure is a good measure. Repairing electronics and appliances instead of replacing them can save an average family ~$400 per year – that’s $49.6B saved per year in the US. 

♻️ Greener minds: Gen Zs are stewards of a circular economy, and they’re fixing stuff to lower carbon footprints and reduce waste. (Globally, e-waste alone amounts to 53.6m metric tons per year.) 

📜 On the agenda: Local governments are using Right to Repair laws to enforce sustainable manufacturing and product fixability. Even big tech is playing ball.

How you can capitalize on it

Repairs are not just for thrifters. Nowadays, it’s for the eco-friendly, the handy, the curious, and everyone in between — because fixing things make us feel good. 

One idea to start: Tap into this emotional layer and rebrand repairing as a meaningful experience. Keep reading to learn how to do that, and explore other awesome ways to cash in on this trend!

😤 GET SHIT DONE

🔎 OUR LATEST OBSESSIONS

Like everyone else on the planet, we unapologetically nerd out on AI. 

But we know all this talk can get exhausting, especially if you don’t know how to power your business with it. 

And many folks still don’t quite get it (your secret’s safe with us if you’re in this group 🤫).

So… what’s AI again? Source: Google Trends, six months rolling average

That’s why we created a super practical AI guide for non-technical operators, so you can learn how the technology works, how to make it perform better, and how to maximize the ROI from your AI investment. 

OPEN TABS

🤖 Human-bot relations: Will AI replace developers?

🐕 Back to work: We need pets in the office

👨🏿‍💻 Deep dive: How this YouTuber built his tech review empire

🎁 Guide: The top tech stacks for startups and founders

Got 15 seconds? Please share your feedback by hitting the smileys below. Tell us what you liked and how we can improve.

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