How advertisers unlock measurable outcomes for performance-based campaigns

Scaling performance advertising beyond search and social ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Older messages

Amazon's expanding ad platforms casts shadow on ad tech cottage industry

Wednesday, March 5, 2025

As Amazon continues to expand its ad platform, it's casting a greater shadow over the cottage industry of ad tech that's grown around it. March 05, 2025 PRESENTED BY Amazon's expanding ad

Letter from the Editor: Why this year's Digiday Publishing Summit matters

Tuesday, March 4, 2025

It's a new era for the media industry. Eras, actually: There's the AI era, the streaming era, the podcast era, the post-cookie era. In other words, media companies are being forced to evolve,

WTF is attribution modeling?

Tuesday, March 4, 2025

Despite signal loss and last-touch bias limiting its usefulness, marketers are still turning to attribution modeling to measure the impact of their ad spend. March 04, 2025 PRESENTED BY WTF is

The state of data-driven decision-making for CPG brands

Monday, March 3, 2025

How marketers use purchase insights to maximize campaign performance ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Bold call: The holdco era is over. The operating company age is here — for real this time

Monday, March 3, 2025

If all this sounds familiar it's because agency CEOs have been preaching the gospel of operating models for years. March 03, 2025 PRESENTED BY The holdco era is over. The operating company age is

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Topic 30: Everything You Need to Know about Knowledge Distillation

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😎 Bustin' out budget benchmarks

Wednesday, March 5, 2025

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🦅 I should've done this sooner

Wednesday, March 5, 2025

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$120k/Year with a small audience?

Wednesday, March 5, 2025

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Founder Weekly - Issue 675

Wednesday, March 5, 2025

March 05, 2025 | Read Online Founder Weekly (Issue 675 March 5 2025) Welcome to issue 675 of Founder Weekly. Let's get straight to the links this week. Mr. Wonderful Lost Out on $400 Million… Will

Your Practical Path to Marketing Automation

Wednesday, March 5, 2025

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Maybe We Are Getting A Bitcoin-Only Strategic Reserve After All

Wednesday, March 5, 2025

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🕵️‍♂️ The “Write to Your Former Self” Growth Hack

Wednesday, March 5, 2025

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Communities Are The Rage

Wednesday, March 5, 2025

With centralized social media showing many of us how NOT to build community, people and brands are turning to community platforms to build out their own slice of the Web. Marketing Junto | News &