HAPPY Wednesday and HAPPY Spotify is Awesome Day!!

It’s the time of year many people have been anxiously awaiting: Spotify Wrapped!

The biggest takeaway from my year in Spotify listening habits? Not one second of Taylor Swift. Zero, baby!

Taylor Swift is Spotify's top artist of 2023, with more than 26.1 billion streams since Jan. 1.

That is awesome. And I didn’t contribute one second of streaming to that mammoth total.

My TS issues aside…. It’s a super cool day for Team Spotify.

We’ll be back on Friday with the usual / sensational digest of news and tunes, but here’s a zippy rundown off all the Spotify Wrapped news & notes as we start our personal reflections of the year in Spotify.

For the record: my top 5 artists are…

The Style Council - Steely Dan - REM - Spoon - Bod Dylan

Enjoy your end-of-year audio wrap-up!!

The Top Songs, Artists, Podcasts, and Listening Trends of 2023 Revealed

Musically, 2023 was defined by the return of major female pop stars, sonic diversity that topped the charts, and a global music atmosphere that gave rise to powerful genres. On the podcast front, creators are responding to trends in real time, and audiences are turning to podcasts to join larger cultural conversations. As always, our 2023 Spotify Wrapped campaign reflects these trends, and our toplists showcase how over 574 million people around the world listened this year.  

Inside Spotify Wrapped 2023: An Annual Song of Ourselves

For nearly a decade, all Spotify users get a shareable summary of their annual listening habits that reveals who they really are and the year they had—stripping away any pretense of taste. The results often surprise people. People who think they’re Beethoven aficionados may find they’re actually bigger fans of Beyoncé.

Spotify Wrapped includes the top artists, songs and genres for listeners, and, new this year, the ability to see results on a desktop computer, not just a mobile device. The year-end list also highlights the most popular Spotify artists and songs across all users, and, maybe most important, tells people where they rank among an artist’s listener fan base.

How Spotify Made Wrapped More Valuable Than Ever for Artists

Since launching Artist Wrapped in 2017, we’ve worked to make this moment bigger and better with each go around, adding data stories with deeper insights, integrations that provide more ways to connect with fans, and delightful moments that extend beyond the core Wrapped experience. 2023 is no exception, and we’re excited for artists to dig into this year’s edition.

Spotify Wrapped 2023 is so popular, it’s crashing

Spotify Wrapped, the yearly roundup that offers insight into your listening habits, started having issues shortly after its launch. While Spotify is offering Wrapped on the web for the first time, the experience isn’t loading for some users.

Spotify’s Head of Global Marketing Experience Explains Why This Year’s Wrapped Is the Realest Yet

Today, the biggest Wrapped we’ve ever created debuted on Spotify. Not only is it live in a whopping 170 markets and 35+ languages, but it’s also taken on a more prominent role in our app, with integrations spanning DJ, audio listening rooms, Blend, merch, and more. In a year in which Spotify brought more to users than ever before, 2023 Wrapped stands to unite all of our offerings in one unforgettable experience. 

Spotify Top 25 Podcasts Rankings 2023: Joe Rogan Again No. 1

“The Joe Rogan Experience,” exclusive to Spotify under a 2020 deal, again clocked in with the most popular show on the platform for 2023. The company revealed the top 25 rankings for the U.S. and globally as part of this year’s Spotify Wrapped annual marketing event. The lists ranks shows by unique users who listen to at least two minutes of an episode; audiences for translated podcasts available in multiple languages are combined

Spotify's 2023 Wrapped Brings Some More Personality to Your Streaming Habits

For 2023, Spotify's new feature "Me in 2023" assigns you one of 12 streaming habits that reflect your use, such as Luminary (you play light, upbeat music more than others), Alchemist (you create more playlists than others) and Shapeshifter (you're quick to move from one artist to the next). Last year, the service sorted users into a listening personality, and this seems like a similar feature. There's also a new feature called Sound Town, which matches you to a city based on your year of streaming. 

Spotify Wrapped 2023 reveals the real you, wether you like it nor not

In a year of AI advancements and deepfakes, Spotify Wrapped 2023 wants to ground you in reality.

Spotify Wrapped 2023 assigns you a ‘sound town’ based on your music taste

This year’s Spotify Wrapped roundup is live. As was the case with previous years, it features a bundle of shareable stats that break down the most-listened artists, songs, and podcasts for 574 million users. But there are also some surprises, too, including a new system that assigns you a city based on your listening habits.

Spotify Wrapped Is Back Again. Are You a Vampire or a Shape Shifter?

Spotify is amping up its end-of-year Wrapped feature with new labels for listening habits, AI DJ playlists, and thousands of artist videos. And of course Roblox is getting in on the action.

Taylor Swift And Morgan Wallen Dominated Spotify In The U.S. In 2023

She might not have ended up with the No. 1 song or the top-streamed album in the U.S. this year, but Taylor Swift comes out on top anyway when looking at the most popular artists on Spotify. According to the company, the singer-songwriter is the most successful act on the streaming site in America in 2023.

📧 Get in touch 📧

If you have a question, idea, request, or simply a desire to chat about Spotify, please email me at jeff.spotifynewsletter@gmail.com.