We’re all friends here, so we can admit that there’s a lot of overlap (and hot air) when it comes to generational prognostication. But there’s nothing wrong with keeping a thumb on the pulse of the zeitgeist. So, here it goes, 10 subcultures to know, based on on survey data.

1. Third-culture kids: Young adults raised in a culture other than that of their parents.
2. Culinary root remixers: Creative cooks that blend traditional taste with modern diets.
3. Ability heroes: Folks with different physical and mental needs that share their experiences online.
4. Comfort creators: Influencers that create tranquil, serene digital environments for viewers.
5. AR gamers: Viewers love to watch these users play multi-player, real-time mystery games.
6. TALE-gaters: Sports lovers that prefer to go behind-the-scenes and off the field.
7. Gameday traders: Fantasy sports betters that take it seriously.
8. Copyconomists: Creators that know the best #dupes.
9. Afrobeats celebrators: Fans of the growing genre.
10. Country revivers: Fans of the genre’s contemporary values, like inclusivity.

Which of these conversations and communities is a good fit for your brand? Check out Marketing Brew for more on each.

This one’s for you, visual thinkers. Milanote is like a cork board for your digital to-dos, sticky notes, jpegs, PDFs, and more. You can use the Web Clipper feature to grab text and images from anywhere, and you can keep collecting in the mobile app. Drag and drop objects, draw on top, and share your ideas with collaborators. Brb… making a mood board.

Apparently, lots of people have Heinz Ketchup tattoos. Enough that the brand has released a limited-edition bottle label that doubles as a tattoo stencil, so you’re all set. Well, you’ll probably need like $300, too. But.