• McNugget Buddies are back! McDonald’s latest Adult Happy Meal is a collab with artist Kerwin Frost.
• Bath & Body Work’s 10-foot candle was a breath of fresh air during rush hour.
• Instagram is adding a new “hype” feature for Stories.
• Google advertisers can now opt out of Search Network.

Monday: We’re all friends here, so we can admit that there’s a lot of overlap (and hot air) when it comes to generational prognostication. But there’s nothing wrong with keeping a thumb on the pulse of the zeitgeist. So, here it goes, 10 Gen Z subcultures to know, based on on survey data.

Tuesday: Jason Keath from SocialFresh calls the popularity mirage “a marketer’s inclination to imitate popular or splashy brands with unrelatable advantages.”

Wednesday: Buffer’s Charu Mitra Dubey grew her LinkedIn account to over 42k followers with these 6 fundamental tips.

Thursday: YouTube is wrapping up the year with 10 major zeitgeist moments that shaped 2023, for better or worse.

Renee asked, “What are your favorite content creator platforms to find new creators to work with?”

Anastasia asked, “What do you think will be the most valuable certs in 2024?”

Moira asked, “Where are you going to publish or read marketing-driven articles/thought pieces?”

Melanie asked, “Are there any GA4 alternatives you’ve found/heard of that I should be considering?

Ingredients

• 1 1/2 oz gin
• 3/4 oz fresh lemon juice
• 1 egg white
• 1/2 oz olive oil
• 1/2 oz simple syrup

Steps

1. In a shaker, add gin, lemon juice, egg white, olive oil and simple syrup.
2. Dry shake, 30 seconds. Add ice and shake, 30 seconds.
3. Strain into a coup glass. Top with bitters and a sage leaf.

Recipe by The Feed Feed

Answer: Starry.

Sierra Mist’s bubbly successor got a boost from an NBA partnership and performed well with Gen Z on TikTok.