Starter Story - Starter Story’s Sunday Breakfast #71

1. The orange juice 🍊

How a lousy gift became a $2M/year business

Garr wanted to surprise her wife for their 10th anniversary and bought her a surprise gift… a brand-new RV.

She didn’t love it.

Bummer.

Now, they had a pretty expensive asset being used way less than intended—a liability.

So he put the problem-solving hat on and came up with the idea of starting to rent out the RV. 

Just like a rental property. 

This idea not only helped them cover the payments; turns out there were plenty of people–friends, family, and neighbors–who had the same problem: RVs sitting unused

Today, that idea has grown into a business that operates in 24 locations, manages over 200 RVs, and will hit $2,500,000 in revenue this year.

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 2. The coffee  ☕️

These guys created a $6M/year online course

In their very first month, they generated $35,000 in weekly sales, spending just $60 per day on Facebook ads.

What made such a hit possible?

(1) Selling a digital product

(2) Leveraging their respective backgrounds

(3) Researching current options available to identify what’s missing

By doubling down on their Facebook ads strategy and building a YouTube channel, they’ve got over 100K people to take their courses.

 3. The eggs 🍳

Building a super specific $1M/year consulting business (80% profit)

And it was all sparked by an assignment at his old job. 

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4. The toast 🥪

This guy built a niche app that generates $8K/month

Existing solutions were too complicated and too expensive, the perfect landscape for a new tool to gain traction quickly.

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5. The pancakes 🥞

This solo founder has built a $400K/year business in 1.5 years

No employees. No ads.

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