When you see a coworker in pajamas, it might be time to check the employee handbook.

Unless you’re at Portland, Oregon-based Hanna Andersson.

“In December, we definitely go all in and [at] our holiday parties, you’re required to wear your pajamas to the office,” Kara Carter, chief product officer of the clothing brand, told Retail Brew. “We take a big picture every year; we’re all in our pajamas.”

Pajamas are business attire at the company because it’s in the pajamas-making business. In 1993, Hanna Andersson, which began 10 years earlier as a children’s clothing brand, introduced matching family pajamas in its catalog.

The company was not the first to sell family pajamas, which fashion historian Debbie Sessions dates back to the 1950s, although matching PJs for mom and the kids (sans dad) had appeared years before. But many consider Hanna Andersson to be the company that popularized them, with CNN calling it the “OG brand to launch matching pajamas for the entire family.”

Now family pajamas are woven—with some weaves better than others—into the retail landscape, with heavyweights including Amazon, Walmart, ShopDisney, Target, Kohl’s, and Macy’s all doing a brisk business in the sleepwear.

Let’s slip into something a little more comfortable, because here are some milestones that mark how family PJs became a sleeper hit:

Keep reading here.—AAN

You know it as the biggest shopping day of the year—which means it’s also the biggest *data* day, if you want to understand shopper habits and behavior.

Need help combing through all the stats? Bluecore broke down their Black Friday data and dug deep to create the 2023 Black Friday Benchmarks report. Take a look at the trends that impact retail growth, like:

• identification rates
• how well retailers moved their shoppers to first-time buyers and previous customers to multi-time buyers
• retention-specific metrics around repeat shopping
• performance of various site and email campaigns

With billions of data points across eight different verticals, Bluecore’s team of retail strategists has the insights to help you grow your brand.

Rock next year’s revenue with this year’s data.

Christian Louboutin, the French footwear designer known for its iconic red-soled heels, is expanding its footprint in India with a new retail partnership with Aditya Birla Fashion and Retail Ltd (ABFRL).

Although the details of the deal haven’t been shared, the alliance effectively transforms the luxury retailer’s current business in the country into a joint venture with the Indian chain, and both partners “hold an equal stake in a newly incorporated subsidiary of ABFRL,” according to WWD.

Louboutin currently operates standalone stores in New Delhi and Mumbai, but doesn’t have any shop-in-shops or an Indian wholesale business.

Keep reading here.—JS

GroupM is wrapping up 2023 with a big prediction for retail media: By 2028, retail media network revenue will surpass ad revenue in linear TV and CTV combined. That’s according to a new economic forecast the agency published last week.

Overall, the agency is predicting digital advertising revenue to grow by about 5.8% this year, or $889 billion, excluding political advertising. That falls largely in line with the company’s previous predictions.

That growth, though, is expected to slow to 5.3% next year, GroupM predicts.

Keep reading here on Marketing Brew.—RB