The S.W.I.P.E.S. Email

Swipe📁 • Wisdom🧠 • Interesting🧐 • Picture🖼 • Essay📄 • Splurge✍🏼

Edition: Friday, December 15th, 2023​
​A fun email for Friday. I hope you enjoy!​

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Swipe:

In our community site Laurie Bell completed this A/B split test:

Which of these Facebook ads will do better?
A: White Background
​B: Black/Green Background

Take a guess before reading further!

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Pick your guess. I'll wait....

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Version A (white background) was the winner!

It did about 3x higher conversions:

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​See the full conversion details on Facebook Ads:

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This test was pulled from inside our forum and performed by @LBellBell Love seeing these types of tests! The full winning ad looked like this:

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Wisdom:

I love this quote:

"Choose a problem, not a product."

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It means that if you're trying to sell a product, don't think "oh this would be a cool product to sell."

Rather think:

"What's a problem people are having, and is there a way I can solve it, preferably at scale."

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Solving an actual problem is way better than "just thinking of something cool to sell."

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Interesting:

I went to a big house out in the burbs of Austin, TX and saw this sign on the gate 😂

If you were a burglar, would you break and enter if someone had this sign?? 😬

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Picture:

I finally saw a CyberTruck up close!

I've seen a bunch on the road since they're being manufactured here in Austin, but this is the first up-n-close look I got:

I think this was the CyberTruck Joe Rogan shot with an arrow during an Elon Musk interview as it had a replaced door.

Also, this thing looks WAY COOLER IN PERSON than it does on camera.

It's hard to explain but it just looks different IRL!

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Essay:

“Copywriting” is associated with writing words on a page, but my definition has always been:

“Installing information into another persons head and getting them to take action.”

The medium could be:
- Writing
- Images
- Videos
- Software
- Combo of all above

The medium may vary, the concept does not.

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Splurge:

Get a world-class email newsletter custom made for your company:
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Do you work at a mid sized company that wants a done-for-you newsletter created and sent to customers?

• The emails are designed to educate, entertain, and sell.
• They would go out every two weeks to the email list.
• They would be written by world-class writers.

If you are this person reply and let me know some details!

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I hope you enjoyed these Friday tid-bits!​
​Sincerely,
Neville Medhora

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