Marketers ought to put a pin in Pinterest’s forecasted trends for 2024, backed by platform data:

Beauty

• Blue makeup and nails are making a dazzling comeback.
• Lotions and bodycare products are headed for primetime as people seek more at-home spa experiences.
• Big looks will be in, from chunky hoops to fluffy hair.

Celebrations

• 2024 will be all about the 70s bride, baby.

Entertainment

• Jazz will resurface in music and aesthetic.

Fashion

• Put a bow on it, because they’re back in style.
• The youths are looking for that “Eclectic Grandpa” vibe. Nod like you know what that means.

Food and Drink

• Look out for cheesy combinations of indulgent favorites.
• Little drink umbrellas and tropical flavors will be hot.

Check out the microsite for more trends in home, hobbies, and beyond.

Writing in the voice of a character that aligns with your brand’s persona is a generative exercise that can help you flesh out tone, complexity, and formality. You can reference this document, which functions as a menu of popular characters that embody different archetypes, like “sage” or “explorer,” along with examples of values and brands that fit each category.

Coca-Cola’s Christmas campaign—featuring ornament motifs, a new typeface, and a monochromatic Santa—hits the sugarcoated sweet spot of festive nostalgia for contemporary audiences. It’s the delicate balance that everyone wants right now: Cultivate the sense of a familiar past that we’ve never seen before. Simple, right?