Yet more evidence that Meta doesn’t understand the Creator Economy
Yet more evidence that Meta doesn’t understand the Creator EconomyPLUS: How Google’s generative AI will impact search trafficWelcome! I'm Simon Owens and this is my media industry newsletter. If you've received it, then you either subscribed or someone forwarded it to you. If you fit into the latter camp and want to subscribe, then you can click on this handy little button: Let’s jump into it… Unlock new revenue and give your audience the content they wantMonetizing your publishing business is easier than ever with today’s sponsor, Memberful. With in-house newsletters, private podcasts, and a brand new member site builder, Memberful is the ultimate membership software designed with independent publishers and creators in mind. Memberful allows you to craft your online presence and build your business by publishing directly to your audience. With customizable content-gating and membership tier features, you decide which parts of your website are accessible to all or just visible to paying subscribers. Plus, Memberful seamlessly integrates with popular tools like WordPress, MailChimp, and Discord so you can streamline your process without rebuilding your entire workflow. Paired with a suite of insight & analytics tools utilized by leading creators, Memberful empowers independent publishers to effortlessly build and manage their membership business. No matter how you decide to use Memberful, you will always have complete control and ownership of your brand, your audience, and your membership. Try Memberful for free today. Yet more evidence that Meta doesn’t understand the Creator EconomyThe creator Hank Green published a fantastic breakdown of how much money he makes on his shortfom videos. Unsurprisingly, Meta-owned Instagram does the worst job of sharing revenue: Speaking of video payouts, The Information broke the news today that Meta is winding down Facebook’s video revenue share and replacing it with a new payout system “similar to the bonus program it offered for short-form Reels that largely was based on number of views.” While it remains to be seen how much Facebook ultimately pays creators through this new system — I’ve seen at least one person claim their revenue has already dropped — I’m largely in agreement Hank Green’s previous criticism of inscrutable “creator funds” that don’t pay out a fixed percentage of revenue generated from a platform’s content. Meta continues to shit the bed when it comes to sharing revenue with creators. It will never be a culturally relevant video platform as a result. Browse Instagram today and most of the viral reels are either stolen clips from Hollywood-produced media or simply cross-posted from TikTok. In fact, it's a running joke on the platform that the videos going viral there are three-week-old TikTok videos. What do you think?
A fascinating history of music copyrightSlow Boring published a fascinating history of music copyright that explains why the US government codified compulsory licenses for music compositions but didn't do so for music recordings:
Who knew that player pianos could have such an outsized impact! ICYMI: How a kids-focused podcaster reached 1 million monthly downloadsJim Jacob accidentally stumbled upon a huge market opportunity when he launched Kids Short Stories. The rise of Coffeezilla’s YouTube investigationsCoffeezilla, a YouTuber who's done some incredible investigations of crypto scammers, talked about how Patreon stabilized his income and allowed him to double down on his investigative journalism. Punchbowl wants to become the Bloomberg of legislative dataPunchbowl News, the independent media company that’s hyper focused on Capitol Hill, acquired a data company:
I'm noticing more and more media companies keep launching or acquiring data products. Everyone wants to be the "Bloomberg of industry X." I’m looking for more media entrepreneurs to feature on my newsletter and podcastOne of the things I really pride myself on is that I don’t just focus this newsletter on covering the handful of mainstream media companies that every other industry outlet features. Instead, I go the extra mile to find and interview media entrepreneurs who have been quietly killing it behind the scenes. In most cases, the operators I feature have completely bootstrapped their outlets. In that vein, I’m looking for even more entrepreneurs to feature. Specifically, I’m looking for people succeeding in these areas:
Interested in speaking to me? You can find my contact info over here. (please don’t simply hit reply to this newsletter because that’ll go to a different email address. ) Will news consumers actually use publisher chatbots?Press Gazette reported on how individual publishers are launching chatbots that are trained specifically on their own archives:
I'm highly skeptical that people will use chatbots placed on individual news sites. I feel like if you want to ask a question to a chatbot, you're going to use some centralized source like ChatGPT or Google Bard. You're not going to go to the Forbes website and use its specific chatbot. How Google’s generative AI will impact search trafficGoogle is testing out generative AI text that pops up in response to search queries. This serves to push website links even further down in search results. How much will this impact publisher search traffic? The WSJ reports:
Want a daily dose of media industry news?I only send this newsletter out twice a week, but I curate industry news on a daily basis. Follow me on one of these social platforms if you want your daily fix: You're currently a free subscriber to Simon Owens's Media Newsletter. For the full experience, upgrade your subscription. |
Older messages
How a former travel journalist built a paid membership community for the PR industry
Friday, December 15, 2023
Kelsey and Derrick Ogletree designed Pitchcraft to serve as a liaison between PR consultants and journalists.
Morning Brew’s brilliant YouTube strategy
Tuesday, December 12, 2023
PLUS: Print magazines are the new vinyl?
How healthy is the podcast industry?
Friday, December 8, 2023
PLUS: The enduring legacy of Morning Brew and The Hustle
Are LinkedIn newsletters worth the investment?
Tuesday, December 5, 2023
PLUS: Reddit's increasing importance as a traffic driver
What’s going on with Google traffic to publishers?
Friday, December 1, 2023
PLUS: Substack moves in on Patreon's turf
You Might Also Like
University Professors Are Losing Their Jobs Over “New McCarthyism” on Gaza
Sunday, May 19, 2024
As brutal police repression sweeps campus encampments, schools have been cutting ties with pro-Palestine faculty members without tenure. Most Read University Professors Are Losing Their Jobs Over “New
Welcome to The Flyover
Sunday, May 19, 2024
Thanks for joining The Flyover! ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
Monday Briefing: Iranian president missing after crash
Sunday, May 19, 2024
Plus, Russia moves closer to Kharkiv. View in browser|nytimes.com Ad Morning Briefing: Asia Pacific Edition May 20, 2024 Author Headshot By Amelia Nierenberg Good morning. We're covering a
LEVER WEEKLY: They’re Coming For Your Home
Sunday, May 19, 2024
Corporate landlords are buying up homes and terrorizing tenants with junk fees and negligent maintenance, and other news from The Lever this week. LEVER WEEKLY: They're Coming For Your Home By The
10 Things That Delighted Us: From Electric Mops to Plum Sykes’s Perfect Pencil
Sunday, May 19, 2024
The most useful, thoughtful, and just plain fun things we uncovered this week. The Strategist Every product is independently selected by editors. If you buy something through our links, New York may
💿 Confessions of a GameStop Worker
Sunday, May 19, 2024
If you're squeamish about bugs, bodily fluids, and bad smells, buckle up.
Guest Newsletter: Five Books
Sunday, May 19, 2024
Five Books features in-depth author interviews recommending five books on a theme. Guest Newsletter: Five Books By Sylvia Bishop • 19 May 2024 View in browser View in browser Five Books features in-
GeekWire's Most-Read Stories of the Week
Sunday, May 19, 2024
Catch up on the top tech stories from this past week. Here are the headlines that people have been reading on GeekWire. ADVERTISEMENT GeekWire SPONSOR MESSAGE: Register now for AWS re:Inforce: Hear
Prepare for wildfire season now
Sunday, May 19, 2024
Consider an air purifier ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
☕ Unpasteurized
Sunday, May 19, 2024
Why are raw milk sales surging? Presented by LMNT May 19, 2024 | View Online | Sign Up | Shop Farming rice in China. STR/AFP via Getty Images BROWSING Classifieds banner image The wackiest headlines