Happy 2024! Here’s to a new year with new beginnings. Also a new year with different obstacles too. Sorry to be a downer.

Digital Marketing is going to change drastically this year. Artificial Intelligence is going to be even more advanced this year than it was in 2023 and it’s all about how we adjust to the changing landscape of digital marketing that matters.

Instead of resisting AI, it’s going to be how we use AI to our advantage. How we learn to engineer prompts to get the output we need.

Resistance is futile and doing so will leave you at a disadvantage.

I’m not saying take everything from AI verbatim. Absolutely not! Always check the output and adjust accordingly.

2024 is going to be an interesting year and I for one am excited to see what it brings.

What do you think? Let me know in the comments. The comment section is open to all again. So let’s have a chat.

The Latest From Entrepreneur’s Enigma

Web Jawn

• LinkedIn Tests New AI-Based Learning Elements In-Stream

  This could be interesting. LinkedIn is really doing its best to stay relevant.

• Google Reveals Next Step Toward Removal of Tracking Cookies
  We know this was going to happen. Now it’s time to get creative with how we find out about our audience and visitors.

• Google confirms it is testing ad copy variation in live ads
  WTF Google. The search giant is messing around with paying customers ad copy. This can’t be good.

• Google On How Subdomain Caused Perception Of Indexing Issue

  I’ve seen this in the wild on a client’s site that also has a subdomain. It can be frustrating to work with.

• How marketers can mitigate bias in generative AI

  A good think piece on how to make sure the AI that you’re using doesn’t have bias. Worth a read.

• 2024 Predictions: Advertising and digital media

  Interesting predictions. I wonder how many will become reality.

• The Most Dangerous People on the Internet in 2023

  Elon is rightfully on this list as is Altman. Do you agree with most of them?

• The Internet Is About to Get Weird Again

  I’m a big fan of Anil Dash. His commentary in Rolling Stone magazine is a good quick read about how the fragmentation of the internet is going to be weird and great.

• Substack Has A Nazi Opportunity

  I’ll be the first to say that I don’t like Nazis. And yes, Substack needs to figure out what it wants to do about the Nazis on its platform. Where I go from here with this newsletter is up for debate. De-platform and move somewhere else or stick it out. Not sure yet.

• X Shares New Data on its Efforts to Combat CSAM in the App
  It’s good they’re making an effort. But too little to late?

• Reddit Aims for 2024 IPO, at $15 Billion Valuation
  Is Reddit still a thing? I never went back. Did you?

Web Find

I’m a huge fan of Scott Johnson. Not only for his great menagerie of geeky and fun podcasts but also his art work. This year to celebrate Christmas, he drew 25 versions of Santa.

Check them out here: https://www.frogpants.com/santa.

Well done Scott… well done!

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That’s it for now. Until Next Week!

Always stay curious!

- Seth