Copywriting Course - I posted a short everyday for a year

I posted a short everyday for a year

Starting at the beginning of 2023 I started posting a short video clip everyday on:

• ​YouTube Shorts​
• ​Instagram Reels​
• ​TikTok​
• ​LinkedIn Posts​

It's a little difficult to gauge popularity of these clips because different platforms get different results.

For example this video on TikTok got 350,000+ views, but on YouTube it got 12,000 views:

Here's the top 12 of these videos and they're titles/headlines below:

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#1.) People hate landlords

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#2.) What type of people should you hire to make your business successful?

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#3.) Small money move vs big money move

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#4.) You probably didn’t imagine this about Walmart

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#5.) Project Hail Mary is the must-read book that everyone loves.

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#6.) This is the essential skill every podcaster should have.

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#7.) Don’t believe everything Andrew Tate says about copywriting.

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#8.) This is how raising the price of a product can help you.

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#9.) As a boss, you should be careful not to have too many monkeys on your back.

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#10.) What may seem odd today could easily become the norm in 20 years.

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#11.) Correct these aspects in your company to create a good work environment.

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#12.) Being an entrepreneur? Well, you better enjoy sales! 📈🚀

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Some findings from posting Shorts for 1 year:

Ok so what did I learn? Here's a list of lessons.

• Putting out a video a day is hard. It's a good amount of work to get done. I would say you should hire someone to do this for you, as it'll make you go insane doing these everyday.
• Consistency definitely helps.
• Higher quality video seems to help a lot. I noticed the videos that "popped" often had higher quality recordings.
• My interview-style videos usually did the best, rather than just me talking at the camera.
• Finding the right clip or topic is the hardest part.
• You can use software like Descript to "tighten" the clips by taking out errs & umms and cutting out sentences that aren't 100% necessary.
• It would be nearly impossible to record a separate clip each day. Rather batching them is best.
• The flow is Long Form Video --> Cut Into Short Form Video.
• The numbers can fool you: 100,000 views on a short video can mean....nothing! The attention is quick and fleeting. They are cool vanity metrics, but they sometimes mean nothing.
• Short Form Video is great for discovery, but long form video is wayyyyyy better for getting subscribers.

I was really surprised that in my personal life family friends that never consumed any of my content were now seeing it because of social media. They may not follow any of my copywriting stuff, but they probably follow me on Instagram or LinkedIn, so they end up seeing it.

I'm also starting to notice that more and more people found my content through these clips than they did through SEO.

SEO used to be a big part of my getting discovered, and still is, but I'm seeing these clips do more of it now.

Overall this is the conclusion of how each platform performed after 1 year:

• ​YouTube Shorts - Performs decent to really amazing.
• ​Instagram Reels - Performs decent to really amazing.
• ​TikTok - Performs mostly poorly
• ​LinkedIn Posts - Performs decent.

Sincerely,
Neville Medhora

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