🚩 Be the News · Publish a Newsradar - TRUST-able #27 - Dic/Jan 2024
🚩 Be the News · Publish a Newsradar - TRUST-able #27 - Dic/Jan 2024Newsradars: what they are, benefits, use, tools, monetization opportunities.IntroductionHow do you become the “go-to-person” in your field? How do you increase your credibility and authority to become a “trusted guide” that people in your field rely on? How do you make sure that your potential clients need to rely on you to stay on top of the trends, tools and technologies in your sector? Based on my experience and insight one effective way to do so is by curating a niche news channel that brings together all of the most relevant stories, while contextualizing them for its audience and providing useful insights and reflections. 20 years ago, in 2004, I introduced a word to define this type of news channel: I called it a news-radar. And the person, the curator behind it, I chose to call him a news-master. In this issue:
NewsRadars & NewsMasters
Why are newsradars and independent newsmasters so incredibly powerful for gaining professional trust in a specific sector? For one they are extremely rare. You may search wide and deep but you will not find many people or companies who have taken this path. The reasons for this could be many and varied, but I tend to believe that the main reasons for this have been:
Publishing a news-radar is a service that provides to those interested some truly valuable benefits:
That’s a lot of value in one very specific format. And this is not something anyone can do. To maintain such a strong focus, to provide relevant context and to interpret and to make-sense of the info / news / stories, a human with deep experience in the field is indispensable. The same task cannot be performed by AI (for the time being), because for now AI does not have the capability to match deep human experience, but it is limited to memorized concepts, ideas, notions received from existing information repositories, not by direct learning experience. Thi is why for a news-radar to be worth its name there’s got to be some form of human supervision capable of creative searching, pro-vetting and of extracting interesting and truly valuable insights. What Is a News-RadarA news-radar is a news feed (leveraging the RSS/XML format) that brings together the most relevant news for a specific topic and audience. A news-radar is a topic-specific news channel curated by one or more subject-matter experts. A news-radar is generally maintained both by the use of tools, filters and algorithms that aid in scanning and identifying potentially relevant news, and by human curators who vet, add commentary, context and insight to them. Key Purpose - What Problem Does It Solve?The key purpose of a news-radar is to provide a one-stop reference feed to keep interested parties always up-to-date on a specific topic. Its key goal is to counteract the following problems: 1. The information tsunami keeps growing daily, 2. There are new blogs, X/Twitter channels, and news sources launching every day, 3. There is an increasing amount of personal, serendipitous, but also distracting colloquial content. 4. There is a growing amount of spam and marketing push masked as blog posts or press releases, 5. On X/Twitter and other social media channels, there are a large number of unverified news and stories pointing to low-quality or even missing pages, 6. It is hard for a newbie to distinguish a reliable, trustable source from a marketer or spammer, 7. Crap detection is a rare skill among users, and too much low-quality content sifts through unless properly checked, 8. Titling and meta-information are often misleading, ambiguous, or just not clear enough, 9. You can’t always be there. You can’t check the news 24 hours a day, seven days a week, 10. Unless you have some advanced skills, it may be difficult for you to find new relevant sources of information and news from the ones you know unless they are the ones to promote them 11. Relying always on the same sources tends to limit your view and awareness of other new ideas and opinions in your field of interest, 12. News stories need to be contextualized - sometimes, the relevance of a story for you can only be found by reading the story and extracting something else than the main call from it. Thus the problems a news-radar solves, are essentially four:
HistoryIn 2003 RSS technology entered the scene, allowing anyone to follow all of the new information being published by any website without having to actually visit it. RSS technology allows any website, blog, podcast or other type of content channel, to generate a public file (RSS), that always includes all of the key elements of any new content being published (date, title, author, description, image, etc.). Thus, by “subscribing” (periodically scanning) such an RSS file it is possible to know and read any new content being published by a website. And if I subscribe to multiple RSS files (feeds) I can passively monitor all of what they publish without having to actually visit each one. I first coined the term news-radar in 2004 to describe the output result of someone utilizing RSS to monitor hundreds of websites with the goal of picking up and re-transmitting only the most interesting and relevant news relative to a specific audience / interest. The person doing this work - in my view at the time - would be called a “news-master”. The reason for choosing the name news-radar is simple: it acts like a radar scanning and monitoring the “news” horizon and reporting on whichever news of relevance detected. Source: “Content Curation And the Future of Search: The Howard Rheingold’s Interview - 2011”
Benefits for the ReadersFor readers, the main benefits of subscribing to a news-radar are: 1. Saves Time 2. Keeps Them Updated 3. Provides a Trusted Source 4. Discovery 5. Diversity Benefits for Curators (NewsMasters)For a newsmaster the key benefits in curating an information channel covering a very specific topic and audience, are: 1. Trustworthiness 2. Thought Leadership 3. Authority 3. Creation of Unique Value 4. Visibility 5. Professional Networking 6. Lead Generation 7. Monetization Opportunities Key Traits of a NewsRadarHow to recognize a news-radar. If I was asked how I would recognize a news-radar from a blog, a typical newsletter, an Instagram feed or a Slack channel, here are the key traits I would list:
NewsRadar Publishing - WorkflowI could write an entire book on this topic, but to drill down on the essence for someone who is totally new to it, here are the key steps to produce and maintain a news-radar:
*For those who are seeking to learn how to publish a topic-specific newsradar, I offer a private coaching program that assists in learning all of the steps, tools and techniques needed to become a trusted news source. To get more info, please fill out this form. The Content Finder Toolkit 2024I am releasing this week a special new curated content resource entitled the “Content Discovery Toolkit”. It contains over 500 vetted resources and apps to find any kind of content (from icons to films - and most of the time at zero cost). This toolkit is the fruit of several months of work and it includes a one-of-a-kind, unique collection of tools and apps to find:
The Content Finder Toolkit is 100% free for all my premium subscribers across the three newsletters I publish: If you are a premium subscriber you don’t have to do nothing. You will receive automatically as a new year present. Premium Section→ Top Tools to Publish a Newsradar→ NewsRadars Examples→ NewsRadar Promotion→ NewsRadar Other Opportunities→ NewsRadar Monetization(for paid subscribers only)Subscribe to TRUST-able to read the rest.Become a paying subscriber of TRUST-able to get access to this post and other subscriber-only content. A subscription gets you:
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🚩 Going In Depth - TRUST-able #26 - Nov/Dic 2023
Thursday, November 30, 2023
Winning trust by going in-depth in the content you publish.
🚩 Map the Territory - TRUST-able #25 - Oct/Nov 2023
Wednesday, November 1, 2023
Gaining trust by mapping valuable resources, people and tools inside a niche.
🚩 The Trust Equation Formula - TRUST-able #24 - Sep/Oct 2023
Monday, October 2, 2023
Strategies and tactics to gain trust for indie entrepreneurs.
🚩 Share With Others - TRUST-able #23 - Aug/Sep 2023
Wednesday, August 30, 2023
Inspiration, ideas and tools for indie entrepreneurs who want to become trusted advisors in their market niche.
🚩 Help Others - TRUST-able #22 - Jul/Aug 2023
Monday, July 31, 2023
Inspiration, ideas and tools for indie entrepreneurs who want to become trusted advisors in their market niche.
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