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Recent Micro SaaS News in 2 minutes

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• Ashley hits £27K MRR with Dealsourcr, an AI-powered tool that helps UK investors find property deals

• Api2Pdf, REST API by Zack for instantly generating PDF documents, reaches $10K/month revenue.

• Meetzy, a tool by Jorge to make AI generated phone calls to talk to leads, reaches $330/month in revenue.

• Luca grows interview.study , an AI-based interview copilot, to 1k users, and $500+ MRR in 2.5 months.

• Hyvor Blogs, a blogging platform by lshini and Supun, reaches €200 MRR.

• Simon grows Laradir, a directory of Laravel developers to $430/month revenue.

• Feather.so, a Notion-based blogging platform by Bhanu hits $5.9k MRR.

• Maileroo, a tool for transactional email delivery reaches $250 in monthly revenue.

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No fluffy content. If your goal is to build a $100m ARR business, this is not the right post. Here I am NOT going to talk about building the next Facebook or Twitter. If your goal is to make a $1K to $10K MRR, continue reading.

This post will cover one SaaS area and talk about multiple niches in this space. This post also explains how to do tech implementation, do market analysis, how the current players are doing, and ends with a cost analysis to understand the overall cost for 100 users.

Let’s see some of the players around advertising related tools.

⛳ ⛳ Current players

• Aryel: Aryel empowers agencies and brands to create, scale, and optimize top-notch display ads with the power of 3D & Augmented Reality. Crossed $282K in annual revenue.

• upRive: a Facebook marketing software that uses a unique method to create ads more efficiently, which drastically improves results.

• Adeagle: A Shopify app to grow sales by targeting and retargeting shoppers from other stores, niche websites & apps. 300+ reviews on Shopify App Store.

• AdTargeting: Facebook Interest & Google Keyword targeting tool to discover hidden or niche adwords of massive audiences. Crossed $3.6K/m in revenue.

• Clever Ads: Offers a suite of tools for creating, optimizing, and managing digital ad campaigns across multiple platforms like Google Ads, Facebook, Instagram, and Microsoft Ads.

• GramAds: Telegram Ad network that enables the buying and selling of ads in Telegram bots.

• Hecto: Reach your target market, through trusted newsletters. Hecto is a platform to buy, sell and manage newsletter ads and sponsorships

• Scalify: a tool for automating and optimizing digital advertising campaigns. Crossed $193K in annual revenue.

• AdCreative.ai: an AI-powered tool that generates optimized ad creatives for enhanced conversion rates across various advertising platforms. Used by thousands of customers generating millions of ads.

• AdsReveal: ASnapchat Ad Spy tool to discover ads and winning products on Snapchat.

• LinklyHQ: Tracking links solved with Linkly. Create simple, beautiful and branded tracking links with smart redirects, retargeting pixels and more.

• AcquireROI: A programmatic recruitment advertising platform to streamline and optimize the ad-buying process for job postings.

• RetargetLinks: Turn every link| you share into targeted ads. A user-friendly tool to allow advertisers, media agencies and marketers to advertise to their social media, email and blog followers. Estimated revenue of $65K per year.

• GetGloby: Translates marketing assets & campaigns ads into +100 languages, leveraging AI technology to customize the translations according to the company's brand voice. Received $1.3M in funding.

• Peachly AI: an all-in-one AI advertising solution that combines AI with expert oversight to create, target, and optimize advertising campaigns.

• Adalysis: Provides automation strategies and tools to help with all aspects of
  managing PPC accounts at scale.

• AdRoll: Lets users create, manage, and analyze their advertising campaigns across various channels like display, Facebook, Instagram, Pinterest, TikTok, and email, all from a single platform. Reached $2M revenue.

• fraud0: Detects and blocks click fraud and bot traffic, aiming to protect digital advertising campaigns from invalid interactions. Received €6M in funding.

• Waymark: an AI-powered video creation platform that simplifies the process of creating high-impact TV, CTV, and digital ads. Founded in 2010, Waymark has received $4.6M in funding and the estimated revenue is $690.0K annually.

• PowerAdSpy: An ad intelligence platform that allows users to research and analyze competitors' social media ad strategies across multiple digital platforms. The Chrome extension is used by 30K users.

• Markopolo.ai: a cross-channel advertising SaaS capable of automating PPC campaigns in Facebook, Google, and Instagram. Received $494.1K in funding.

• Magnetiq: Streamlines and optimizes ad creation and management across various channels like Facebook, Instagram, and Google. It offers an easy-to-use interface with over 100 ad creative templates. Used by more than 2500 businesses.

• PodBean: Podbean is an easy and powerful way to create, promote and monetize podcasts. Trusted by 100s of businesses.

• Trafikant GTM/GA/Pixels Helper: a browser extension that analyzes and validates tracking pixels across more than 16 ad platforms and analytics tools.

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Read full post on Substack

🙅‍♀️🙅 Pessimists

Negative Nancy says - “Finding right candidates for the jobs is easy and using heavy tech like Programmatic Job Advertising Platforms is overkill. ”

Me - Agreed its easier to hire for a couple of positions. But this wouldn’t work at scale. When organisations want to fill hundreds of positions, they need to find/interview thousands of candidates and to fill positions at this scale, there is a greater need for Programmatic Job Advertising Platforms.

Negative Nancy says - “The concept of Retargeting Ads never work.”

Me - Actually, retargeting ads can be quite effective. They remind users about products or services they've shown interest in, keeping the brand top of mind. By targeting users who've engaged with the brand before, retargeting ads often lead to higher conversion rates, as they focus on an already interested audience. Adroll is one of the biggest players in this space. Adeagle specializes retargeting within the Shopify ecosystem and has over 300 reviews on the Shopify App Store. RetargetLinks estimated revenue of $65K per year by helping customer with retargeting ads.

🤿🤿 Deep-dive &&💡💡Some niches

Programmatic Job Advertising Platform:

There are thousands of job boards and sites that can be utilized to post jobs, but managing them all can be incredibly time-consuming. AcquireROI is one product in this space that can help automate the ad-buying process and publish job related ads to the most relevant site to ensure a cost-effective return on investment. Platforms like these allow employers or recruiters to set parameters such as job requirements, target demographics, and budget. Using this information, the system identifies the most suitable channels and audiences for job advertisements, including job boards, social media, and other online platforms. Through programmatic algorithms, the platform continuously optimizes ad placements in real-time, adjusting based on performance metrics like click-through rates and conversions. This approach enhances the efficiency of job advertising by ensuring ads reach the right candidates at the right time and on the most effective channels, thereby maximizing the chances of finding suitable candidates for open positions. Pandologic, Joveo, AcquireROI are some of the products in this space. Joveo also published a good guide on how this process works at scale.

AI-powered tool for generating Ad Creatives

Crafting ad content manually involves a lengthy process where individuals meticulously write persuasive text and create compelling visuals to generate high-converting ads. It demands careful consideration of wording, tone, and visual elements to resonate with the target audience. This manual effort, from ideation to execution, often spans weeks to months, involving brainstorming sessions, multiple revisions, and collaboration among teams to ensure the content aligns with the brand's messaging and marketing objectives. This is where AI-powered solutions are playing a key role. AI-powered ad creative tool speeds up ad production, making various versions quickly. It personalizes ads by analyzing what people like, making content more engaging. This tool also suggests design tweaks, improving ad performance. It saves time for marketers, letting them focus on strategy AdCreative in this niche is used by thousands of customers generating millions of ads.

YouTube Ad Spy Tool and other Platforms Ad Spy Tools:

YouTube ad spy tools offers insights into YouTube ads, providing details on ad performance, competitor analysis, ad placement, and trends. It helps marketers and advertisers gather intelligence, optimize campaigns, and make informed decisions for their marketing strategies on YouTube. A SaaS product for YouTube Ad Spy Tool provides users with in-depth insights into YouTube advertisements. It enables analysis of ad performance metrics, competitor strategies, ad placements, and trending topics on the platform. This tool assists marketers in optimizing their ad campaigns by offering valuable data for informed decision-making and strategy refinement within YouTube advertising. PowerAdSpy is one of the popular products in this space. It supports ad tracking on multiple digital platforms along with Youtube specific ad tracking and is served in 100+ countries. AdsReveal is also a popular tool but is exclusively built for Snapchat advertiser tracking.

Retargeting Tool for Digital Ads

Retargeting tools for digital ads is a technology used in online advertising that targets users who have previously interacted with a website, app, or specific content. It works by placing cookies or tracking pixels in users' browsers when they visit a website. These tools then track their behavior and actions, allowing advertisers to display targeted ads to these users as they browse other websites or platforms across the internet. The primary goal of retargeting is to re-engage users who have shown interest in a product or service but haven't completed a desired action, such as making a purchase or filling out a form. By displaying relevant ads to these users based on their past interactions, retargeting aims to bring them back to the site and encourage them to take the desired action. This technique helps reinforce brand awareness, encourages conversions, and can lead to higher engagement and sales by reminding users of products or services they have previously shown interest in. Serious marketers today use retargeting as a vital tool to connect with their customers and increase their sales. Retargeting works by utilizing “cookies”, a small piece of data stored by the Web browser that remembers users who visited your advertisement or webpage. Marketing teams can then utilize this cookie data to serve ads to the users again. By showing relevant, targeted ads to users that have shown an interest in your brand, you increase brand awareness and often total conversions. Almost all advertising companies like Facebook, Google Ads, Reddit Ads, Twitter Ads - all of these support retargeting of users. If you are new to the concept of retargeting, this might sound confusing but this is one of the big markets as there is a lot of money involved in ads. There is a lot of content on Youtube too around retargeting. Adroll is one of the biggest players in this space. Adeagle specializes retargeting within the Shopify ecosystem and has over 300 reviews on the Shopify App Store. RetargetLinks estimated revenue of $65K per year by helping customer with retargeting ads. Products like LinklyHQ also supports ads retargeting in the link management platform. Trafikant GTM/GA/Pixels Helper is another product around cross-platform pixel tracking and analysis.

Automate advertising on Social Media platforms/Websites:

Almost all social platforms provide a native display of ads. For example, social media platforms like Facebook, Twitter, LinkedIn, Reddit - all of these platforms have an advertising system that allows people to bid/pay for displaying the ads. Logging in to each of these systems and adding advertising content - like Title, Description, Links, and entering bid data could be a tedious task. Automation of advertising on social media platforms involves using SaaS solutions to streamline the process of creating, managing, and optimizing ad campaigns. These tools enable automated ad placement, audience targeting, and performance tracking across various social media channels. By leveraging algorithms and predefined rules, they help schedule posts, adjust bids, and target specific audiences based on parameters like demographics, interests, and behaviors. This automation enhances efficiency, allowing advertisers to scale campaigns, A/B test creatives, and analyze data to improve ad performance. It facilitates real-time adjustments, ensuring that ads reach the right audience at the right time, ultimately maximizing the effectiveness and ROI of social media advertising efforts. Create a SaaS platform that can publish ads to multiple social platforms from one single place. See RevealBot for some inspiration. RevealBot automated Facebook Ads, Snapchat Ads, and Google Ads - all in one platform. RevealBot estimated revenue is more than $1M/year. Magnetiq is also another platform primarily meant for Facebook, Instagram and Google Ads. Magnetiq is used by more than 2500 businesses. These products are more like unified Ad creation and campaign analytics platforms for small businesses. Adalysis is also a product in this niche used by thousands of marketers.

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