Morning Brew - ☕ CES indeed

AI in retail at the Consumer Electronics Show.
January 08, 2024

Retail Brew

Shopify

It’s Monday, and while we’re barely beyond the winter holidays, let us cast our minds back to Halloween, when Reese’s marketed Peanut Butter Pumpkins, whose packaging showed a jack-o’-lantern shaped peanut butter cup with eyes and mouth cut out of the chocolate, revealing the filling. But inside the package was a pumpkin-shaped treat with no eyes or mouth, and one consumer was so incensed that she’s suing the company for at least $5 million, alleging false advertising. Now it’s up to a judge to decide whether there are any tricks about these treats.

In today’s edition:

—Alex Vuocolo, Katishi Maake

OPERATIONS

CES preview

A sign reads CES Unveiled above a group of attendees at the conference in Las Vegas in January 2024. Frederic J. Brown/Getty Images

The Consumer Electronics Show begins this week in Las Vegas, and Walmart CEO Doug McMillon is scheduled to kick off the four-day event with a keynote address about how technology—including artificial intelligence—is transforming the retail giant.

As Retail Brew reported previously, Walmart is investing in AI solutions to help forecast consumer demand and manage inventory levels across its footprint. Parvez Musani, SVP of Walmart Global Tech, explained at the time that AI is helping the retailer use a greater variety of data inputs, such as weather reports and economic data, to predict demand around the country.

McMillon’s address is arguably the highest-profile crossover between the retail and tech industries at the closely watched conference, but it’s certainly not the only one. Multiple sessions are on the docket in which retailers such as Alibaba, McDonald’s, and Instacart appear primed to offer a bullish view of the technology’s potential.

Keep reading here.—AV

     

PRESENTED BY SHOPIFY

It’s almost heeere

Shopify

NRF 2024 is just around the corner. Join Shopify at Retail’s Big Show from Jan. 14–16 for an action-packed conference with the biggest names in commerce.

Shopify is taking everyone through the latest in their enterprise and retail solutions with hands-on demos at NRF. Stop by the Shopify booth to check out their tools in action and explore what’s new in storefronts, checkout, headless commerce, and retail.

Here’s what Shopify has in store:

  • 1:1 meetings to chat through enterprise, retail, and partner solutions
  • in-booth presentations from product leaders + experts
  • networking events + more

And don’t miss Shopify President Harley Finkelstein’s keynote with BÉIS founder Shay Mitchell and Glossier CEO Kyle Leahy.

Book your meeting.

E-COMMERCE

Holiday recap

holiday shopping Sturti/Getty Images

With a boost from buy now, pay later apps, US consumers spent a record $222 billion online between Nov. 1 and Dec. 31. That’s up 4.9% year over year, according to the latest numbers from Adobe Analytics.

As Retail Brew previously reported, the majority of spending happened early in the season; shoppers spent $123.5 billion in November. Sales events were also crucial, with the five days between Thanksgiving and Cyber Monday accounting for $38 billion in online spend, setting the stage for a slower December.

  • Spending in November was up 6% year over year, while spending in December was up just 3.7%.

Keep reading here.—AV

     

RETAIL

Show time

The entry hall of the Javits Center was crowded with NRF attendees. “NRF Big Show”/Jason Dixson Photography

Welcome back, everyone—we missed you. If you’re still getting back in the swing of things, we have to warn you that this week’s edition might make you feel guilty…because a lot of people and businesses are already very busy, presumably tackling those new year’s resolutions.

Here’s what’s going on in retail this week.

In events: The National Retail Federation’s annual Big Show conference officially kicks off Saturday in New York City, and some heavy hitters will be in attendance. Magic Johnson is slated to give a keynote address on his business ventures beyond basketball, including Magic Johnson Enterprises, which focuses on diverse and underserved communities.

  • Other keynotes speakers will include Michelle Gass, president of Levi Strauss & Co.; Moët Hennessy CEO Philippe Schaus; and Harley Finkelstein, president of Shopify. 

As usual, Retail Brew will be on the ground bringing you coverage in our newsletters, so be on the lookout.

Keep reading here.—KM

     

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SWAPPING SKUS

Today’s top retail reads.

The lash hurrah: How Karissa Bodnar, 34, built her socially conscious cosmetics brand, Thrive Causemetics. (the New York Times)

Phone numbers: Why more consumers shopped online on their phones than on their computers for the first time this holiday season. (Marketplace)

BNP…Hell: Understanding “phantom debt,” the result of buy now, pay later loans that aren’t generally tracked by credit agencies. (CNBC)

Mark your cal: Shopify is taking its latest enterprise and retail solutions to NRF 2024. Stop by the booth from Jan. 14–16 to check out Shopify in action, chat with the experts, and more. Book your meeting.*

*A message from our sponsor.

HOT TOPIC

At the mall, it’s where band tees are the only tees. In Retail Brew, it’s where we invite readers to weigh in on a trending retail topic.

We recently asked executives in the resale industry to predict the biggest trends for 2024, and one was that a retail brand’s resale program, which typically is relegated to a designated website online, will evolve to the point that more brick-and-mortar locations will carry used items alongside new ones.

You tell us: Should more brick-and-mortar retail locations carry used products alongside new ones, or continue to relegate resale items to a dedicated website? Cast your vote here.

Circling back: Last time, we told you about how the National Retail Federation (NRF) has removed a “mistaken” fact from a recent report claiming that organized retail crime (ORC) made up “nearly half” of inventory losses in 2021. Critics claim it’s part of a broader tendency among retailers and the media to overstate the problem of shoplifting crime rings.

So we asked, when it comes to shoplifting, if you thought retail leaders and the media are representing the problem accurately. Only 31% of you responded yes. The problem is being overstated, according to 44.8% of you, and understated, according to 19.5% of you, while 4.6% of you didn’t know or weren’t sure.

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