These dates will help you map out your 2024 Social Media Calendar

Hey folks 👋🏻

Are we beyond the point of saying Happy New Year? OK, I won’t do it. *eye twitch*

In other news, did you know 2024 is a leap year? Or that the Summer Olympics is happening? And the Euros, too? (That’s a Very Important Soccer Tournament, according to my husband.)

2024 is going to be a particularly exciting year, and it’s a great idea to note down events like these that you just know are going to blow up social media.

With that in mind, I put together a Very Important Guide on all the essential dates that folks managing a social media calendar need to be aware of in 2024 — from the Olympics to International Women’s Day to National Waffle Day.

Trust me: this list will spark plenty of social campaign ideas. *gets off soap box*

Let’s get into it.

💌 In today’s email:

• 🗓️ The dates you need on your social media calendar for Jan + Feb (plus a link to the whole year)
• 🤖 Use this AI Assistant prompt to curate a list of other creators and influencers in your niche
• 📱Mitra shares a fun, trending Reels audio
• 📣 The latest social news, features, and bonus reads
• And as always, all the latest and greatest content from the Buffer blog.

Have a great weekend, 

Warmly, 

Kirsti & the Buffer team

P.S. Dive into our free tools — especially our AI-powered social media post creator

☑️ The poll of the week...isn't a poll

We’re taking over this section to promote our Social Media Predictions 2024 survey. We’d love to get your predictions about social media and the creator economy in 2024.

🖊️ Deep dive: Your Social Media Content Calendar and Ideas List for Every Official (and Non-Official) Holiday of 2024

There’s nothing like a shiny new year of possibilities to inspire content creation — and a wide-open social media calendar to go with it.

As you set up your content calendar, one of your first steps should be to note down all important dates that will be applicable to/celebrated by your audience.

Doing so is essential for two reasons:

1. It’s a great way to inspire fresh social media content ideas and fun or meaningful ways to connect with your target audience.
2. You’ll be aware of times when your audience will be less active online, like the summer holidays or Thanksgiving in the U.S.

Here’s a look at some January and February key dates (but it’s worth checking out the full list via the link below — there are campaign ideas and examples from brands there, too).

January

• Dry January
• National Mentoring Month
• 14: Dress Up Your Pet Day
• 15: Martin Luther King Jr. Day (U.S.)
• 15: Emmy Awards ceremony
• 17: Customer Service Day
• 18: Get to Know Your Customers Day
• 20: National Cheese Lover’s Day
• 21: National Hugging Day
• 23: National Pie Day

February

• National Black History Month (USA)
• LGBT+ History Month (UK)
• 2: Groundhog Day
• 4: World Cancer Day
• 4: Grammy Awards ceremony
• 9: National Pizza Day
• 10: Chinese New Year
• 11: Super Bowl LVIII
• 13: Shrove Tuesday (Pancake Day)
• 14: Valentine's Day
• 17: Random Act of Kindness Day
• 18: National Drink Wine Day
• 19: Presidents' Day
• 29: Leap Year Day

🏎️ Four creators speeding up their growth with Buffer

We pride ourselves on being an excellent tool for entrepreneurs and business owners to grow on social media — and our users were more than happy to back us up.

• Erik Berglund on Linkedin: “I've been able to consistently post for the last 5 months. I've never posted this frequently, and I've saved a ton of time while doing it. I likely save 4+ hours a month by using Buffer”
• Onlinemarketinges: “On TikTok we went from 110k to 310k with Buffer!”
• Reid on Twitter: “Doubled follower count and engagement has gone up 4x”
• Marian on Instagram: “I've saved weeks of time and have increased my engagement at 50%”

Want to skyrocket your growth? Click the link below to get started with Buffer today!

👇🏽 The latest from the blog

• How I Grew My Business to Multiple Six Figures by Embracing AI (And How I'll Use it in 2024): Like many business owners, Lexi Hartmann was originally afraid of AI — before she found these powerful ways it could move her company forward.

• I’m a Travel Blogger – Here’s How I Survive as a Creator in a Competitive Market: Ipinmi Akinkugbe shares her best tips on surviving and potentially thriving in the cut-throat world of content creation.

• How to Get More Followers on LinkedIn: The definitive guide to increasing your LinkedIn following and making it a major part of your social strategy.

• 20+ Social Media Management Tools for Creators + Businesses of All Sizes: Save time, automate processes, get in-depth analytics, and more with these best-in-class social media tools for 2024.

🤖 A prompt for Buffer's AI Assistant

Use this prompt to curate a list of other creators and influencers to follow in your niche.

The Prompt

Write a post that shares the top [number] influencers or thought leaders to follow in [industry/field].

📱Social tip of the week from Mitra, Buffer’s Social Media Manager 

Are you ready for your close-up?

This is an easy Reels trend and template that you can post with photos, videos, or a combination of both! You could use it to show different products you’re selling, a quick step-by-step video of creating something, or different angles of a product you’re trying to promote.

Here’s an example from @maejeanvintage, where they used this trend to promote a sale for their jewelry!

Get the audio

P.S. Don’t forget to hit the Use template button straight from the @maejeanvintage example to make creating this Reel even easier!

🤳 What's happening in social?

TikTok has revealed their Certified Creator graduates of 2024; X will no longer support NFT profile pictures; Critics are not impressed with Instagram’s new teen safety features; Consumers are spending more money on social, a new report reveals, and TikTok and Tinder are the most paid-for.

Thanks for reading! 💟

What would you like to see more (or less) of in the newsletter? Give us all your feedback in this form or let us know on all our social channels @buffer!

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