OUR NEW THING

Introducing This Better Be Good, a Substack newsletter on leadership communications 

Hello again, again friends,

For those of you who miss getting a newsletter from me, I have launched a brand new publication called This Better Be Good. Part deep-dive, part how-to, part tangential-personal-rant and part comedic-observations-exercise, it's singular purpose is to help the world better understand what it means to be a leadership communications advisor. These are your speechwriters, your executive communicators, your "thought leadership" strategists (notice the quotes), even your media training, executive presence, and presentation coaches. 

This new publication is on Substack, the trendy platform for writers, journalists, political commentators, and sometimes, uber successful community-builders. This Better Be Good has a completely different focus than The Idea Enthusiast, which was an extension of my keynote speaking career (oh hi, pre-pandemic). So, I don't expect all of you will be interested in this sort of thing. However, if you are curious about the career based on making someone else shine in the spotlight, please consider subscribing. 
 

To be clear, I will not be publishing this newsletter to this list. This is a one-time invite to join my new email list at Substack.

One final note: I did exactly one speaking gig in 2023, a half-day preconference session on executive branding and leadership language for the National Association of Home Builders. Here's how it went. This is the only session I offer right now, so if your organization or event is interested in a session on how leaders can be more compelling, perhaps as part of your upcoming leadership conference. please reach out.