Ayush Chaturvedi - ✅ $23K MRR with a simple todo list
SuperFrameworksBy Ayush🙏 Quick heads up before we start - doors for next week's indie mastermind cohort will close tomorrow. If you're looking to -
And do it all with a tight knit group of like minded friends along side you. Then you should join us. The program is designed exactly for you. More details on this page. The next cohort won't run until April/May, so if you want to have a good start to the year, now is the time 🙌 Now, onto today's topic - Intend is a simple productivity app that’s doing $23K MRR.
Guess when all the peaks in its revenue happen? Yea, all Januaries! This time, every year Intend gets a huge boost of new signups. Typical for a productivity app. But what’s different about intend? How is Malcolm (the founder) able to bootstrap and stand his own ground in a hyper competitive market like this? With big players like Evernote, Todoist and AnyDo. Standing OutIntend stands out from the crowd by being weird! And by embodying a unique philosophy. This is an excerpt from an old interview of Malcolm. (Back then Intend was called Complice) What does being opinionated mean for an app? In case of Intend, it means “productizing” values in a way that no other app in the market does. This is from Intend’s “philosophy” page. Intend priorities 4 core values -
Starting UpAll this is good, but how do you jumpstart an app like this? How did Intend get it’s first 10 users? Paid ads? Product Hunt? HackerNews? No. By 1:1 outreach. Malcolm manually sent out emails to his initial customers. No code, no software, no system. Doing it all manually. This also helps build a personal connection with your users. And understand their biggest pain points. Charge from Day 1It’s easy to think that productivity apps need a freemium model. With PLG being all the hype these days, you may be tempted to offer a toned down version of your app free forever. But free users don’t mean much, they don’t give any useful insights, and you often end up attracting customers who never intend to pay. That’s why Malcolm recommends charging from day 1. Growth ChannelsIntend grows via 3 channels primarily -
The goal with online communities and competitor integrations is to embed yourself in places where your ideal customers usually hangout. Do that long enough and you will start to see people signing up for your product. Top Lessons from Intend’s success
Further Reading -
Thanks for reading Here's a web version of this post to bookmark and share. SEO is best for engineer foundersIf you’re an engineer / you have an analytical mind, the best marketing activity you can do is SEO You can analyze high intent + low competition keywords in your niche And build small tools or blog posts targeting those keywords Passive, long term marketing strategy. This works, without -
Doing shit that doesn’t align with your personality. More in this tweet. From the vault -3 random post from the Superframeworks archives -
🔗 Super LinksUseful links you don’t want to miss -
Last week’s top link - 🤗 How can I help?“You are the average of the 5 people you surround yourself with” Surround yourself with better people 🤷🏻 Whenever you’re ready, consider joining the Indie Masterminds community. The goal of this newsletter is to inspire and motivate you, but the goal of the community is to help you take action and go to the next level in your journey. So if you’re at that stage where you don’t need more inspiration, but you do need to take the right action, then come join us! We’re here to help 🫂 Thanks, Ayush 🙏 |
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