They Got Acquired - Our most popular report this year 💥

Jan. 16, 2024
​Read on web​

We've got one more "Best of 2023" lineup for you!

This time we're focusing on:

Our reports.

We launched FIVE new reports in 2023 🔥

And they're all FREE, thanks to our sponsors.

These reports are pure gold. Between the reports and this newsletter, you can (and should!) learn how to sell well before it's time.

Here's a recap of the reports we published this year, in order of popularity.

If you notice one you missed that interests you, go ahead and grab it!

📈 13 Newsletter Deals

This was our most downloaded report this year. Several founders told me they passed it along to their leadership team to inform buying decisions.

​Get this report 👉🏼

📈 53 Female Founders Who Sold a Business

This one got the most shares by far on social media. And it was my personal favorite to put together, because we got to spotlight lots of women whose stories hadn't been told elsewhere.

​Get this report 👉🏼

📈 9 Agency Deals

We still see downloads for this every week. All of the companies in this report were bootstrapped.

​Get this report 👉🏼

📈 8 E-commerce Deals

It's been a rough year for many e-comm businesses, so it feels good to offer a resource like this for free to help sellers.

​Get this report 👉🏼

📈 14 Companies That Sold With a Contractors-Only Model

This report was inspiring; it shows it's possible to build a lucrative, sellable business without employees.

​Get this report 👉🏼
​
​⭐ The coolest part?

We used these reports as a litmus test for our data platform.

Our platform, which we plan to soft-launch in April, lets you create your own reports using our data based on the criteria you choose.

Your response to these reports gave us the confidence we needed to move full speed ahead on that project. Peek here if you're curious.

Sponsored by

Assemble your dream M&A team with DueDilio

DueDilio is the premier marketplace for building an unbeatable M&A deal team for your small business transaction.

Connect with top-tier, rigorously vetted professionals and boutique firms, each invested in your success.

🎯 The network: Discover your ideal M&A advisors, due diligence providers, and post-acquisition support from our curated collection of vetted service providers.

🔁 Hassle-free marketplace: Skip the stress. We bring tailored proposals directly to you, ensuring a perfect fit for your needs and budget.

🛠️ Free resources: Gain an edge with access to our professional legal templates, due diligence checklists and best-practice guides.

Behind the Business (of TGA)

I see revenue generation for media businesses as falling into two buckets:
​
1) Make money directly off the content you create
​
2) Use the content you create as lead gen for making money off something else
​
💥 I love the "make money off the content you create" model because it's simple.
​
For example: selling paid subscriptions to a newsletter. You make one thing and get paid for making it.
​
Repurposing your content into ebooks or courses can fall into this bucket, too.
​
💥 Selling ads, the mainstay for most media businesses, is kind of in between 1 & 2.
​
You still make one thing, but you now sell something slightly different, maybe to a group that's different than who you create for. Selling ads is a big project in itself!
​
💥 Then there's Route 2, whereby you create content as lead generation, and make your money by doing something else.
​
Could be events or a product, for example. This gives you lots more potential for both earnings and diversifying.
​
The tough part about Route 2 is you need resources to build both things. The content AND the thing you make money from.
​
This is especially tricky as a bootstrapped team with limited resources. It's what we're doing at They Got Acquired — building a content site propped up by sponsorships and a data product — and doing both at once sometimes feels like building two startups.

We had an interesting discussion about this on LinkedIn, if you want to check out the comments on this post.

See you next time,

Lexi Grant
Founder & CEO
​They Got Acquired​

​

​

P.S. What reports would you like to see us produce in 2024?

We've had a few requests for a report focused on bootstrapped exits, and I think a report on strategic acquisitions could be interesting, too.

If there's something you'd like to see, press reply and let me know.